Logo and Branding: Lunch And Recess

Lunch & Recess is a video production company based in the small town of Charleston, South Carolina that develops TV spots, webmercials, brand films and webisodes for advertising agencies, PR companies and private business. Their visual identity, created by local design agency Fuzzco and based around a simple logo-type, neatly balances geometry, internal space and a shared single-line weight consistency that binds box and type, to convey what looks like subtle technological qualities, a sense of structure, format and framing that is suitably reflective of L&R’s screen-work and perhaps a practical/pragmatic approach. A number of different logo variations, including a monogram and roundel, offer variety and flexibility without appearing superfluous while a hand-stamped print treatment across the stationery gives it a more personal and craft-based finish.

A monochromatic colour palette and heavier line detailing and fills across their website frames L&R’s rich video content and capture some of their bold personality and style. The cropped and slightly saturated photography adds a retro-editorial, colourful and cheeky quality (also reflected through the websites easter eggs and cartoon introduction) that implies an appreciation for the past whilst conveying a friendly, playful and quirky personality alongside technical ability.

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