Lunch & Recess is a video production company based in the small town of Charleston, South Carolina that develops TV spots, webmercials, brand films and webisodes for advertising agencies, PR companies and private business. Their visual identity, created by local design agency Fuzzco and based around a simple logo-type, neatly balances geometry, internal space and a shared single-line weight consistency that binds box and type, to convey what looks like subtle technological qualities, a sense of structure, format and framing that is suitably reflective of L&R’s screen-work and perhaps a practical/pragmatic approach. A number of different logo variations, including a monogram and roundel, offer variety and flexibility without appearing superfluous while a hand-stamped print treatment across the stationery gives it a more personal and craft-based finish.
A monochromatic colour palette and heavier line detailing and fills across their website frames L&R’s rich video content and capture some of their bold personality and style. The cropped and slightly saturated photography adds a retro-editorial, colourful and cheeky quality (also reflected through the websites easter eggs and cartoon introduction) that implies an appreciation for the past whilst conveying a friendly, playful and quirky personality alongside technical ability.
The Blind Club is a cinematic production company established in 2010 by James Rhodes and Matt Maude that delivers high quality audio experiences to the music industry. Their identity, designed by Leeds based studio Catalogue, delivers an interesting combination of fine line weights and bold typography to characterise an attention to detail, authenticity and a rich volume of sound.
Great British Chefs is an application that gives its users access to videos, cooking tips and shopping lists from a range of customisable menus built from over 180 dishes created by twelve of Britain’s top chefs. The apps identity, designed by London based studio Hat-trick is a series of ‘C’ shaped logo-marks created from kitchen implements that resolve the ideas of simplicity, speed, collaboration and accessibility.