Logo and Branding: One Planet Living
Posted: February 18, 2013 Filed under: Environment, Logos & Branding | Tags: Art, branding, Branding News, brochure, Demian Conrad Design, design, environment, graphic, graphic design, identity, logo-type, news, one planet living, opinion, Print, review, screen print, substrate, typography, unbleached, uncoated, visual identity, white 1 Comment »One Planet Living is an initiative to promote sustainable practices and help influence global environmental policies. The initiative’s new identity, developed by Swiss agency Demian Conrad Design, replaces a tired, blue earth, green heart logo-mark and dull typography with a more distinctive and professional logo-type solution, an earthy, unbleached substrate and a contemporary, single white, print treatment.
Logo and Branding: Les Orenetes
Posted: September 21, 2012 Filed under: Fashion & Photography, Logos & Branding | Tags: Art, branding, Branding News, craft, design, handcraft, identity, illustration, logo, news, opinion, organic, visual identity, watercolour, white Leave a comment »Les Orenetes is a fashion boutique located in Torredembarra, a small town in the Catalonia region of Spain. The boutique’s identity, created by visual communication and graphic design studio Mucho, is a lovely mix of light, geometric single line weight typography and monogram with subtle flourishes and a rich mix of hand-drawn illustrative, calligraphic and watercolour detail.
Packaging: Dell Inspiron
Posted: May 11, 2012 Filed under: Packaging, Technology | Tags: computer, corrugated card, dell, Dowling Duncan, illustration, Inspirion, laptop, news, on-line, opinion, packaging, packaging news, retailer, review, richard baird, screen print, white Leave a comment »Inspiron is a PC, laptop and all-in-one range from electronics manufacturer and on-line retailer Dell. UK and US based multidisciplinary design studio Dowling Duncan, in collaboration with Dell’s Visual Identity and Brand Experience team, developed a new packaging system for the Inspirion range confidently mixing technological cues, functionality and a craft-like aesthetic.
Logo, Branding and Packaging: Agromundo
Posted: March 7, 2012 Filed under: Agriculture, Logos & Branding, Packaging | Tags: agricultural, Agromundo, anagrama, Art, black, bottle label, branding, clean, design, graphic, heart, label, leaf, logo, logo-mark, logo-type, manufacturer, news, opinion, packaging, packaging news, pesticides, review, richard baird, simple, stationary, turquoise, typography, white 5 Comments »Argromundo is a Mexico based retailer and manufacturer of agricultural pesticides. The brand’s new identity, created by independent design agency Anagrama, resolves a technological but environmentally considerate approach through a simple geometric interpretation of a clover.
Review on The Dieline: Absolut London
Posted: February 22, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Art, blue, bottle, British, cartoon, character, Drink, gorillaz, graphic, hand drawn, illustration, illustrative, label, London, loose, news, packaging, packaging news, premium, red, review, richard baird, rough, screen print, sketch, The Dieline, Vodka, white Leave a comment »“Join us every Tuesday for a crit of the previous week’s #1 post, in our new feature by Richard Baird.”
Click here to read my review of Jamie Hewlett’s illustrative packaging work for Absolut’s London edition of their ongoing ‘Cities’ series on The Dieline.






