Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Islamic pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.
“The Vine is a wine agency in Ontario, with an exclusive and focused portfolio of wines from Italy and California, and an impressive reputation for service and professionalism.” Design agency Blok conducted an “in-depth mining of the brand revealed four key values: distinctiveness, character, authenticity and artisanal” which became the “pillars of the identity”. “The visual vocabulary strikes an elegant balance between the company’s values, the heritage of the wineries that it represents, and the highly contemporary vision of its founders.” - Blok
Melbourne-based design studio Cloudy Co. have recently developed the labels for a limited edition wine collection by Jamsheed created exclusively for award winning Surrey Hills restaurant Bentley. Based around a halftone illustrative interpretation of traditional Persian patterns alongside a tactile thermographic ink process and utilitarian typography, Cloudy Co.’s design solution delivers a really love sense of detail within detail, texture and colour. It transforms the geometric into the organic through contemporary technique infusing the label with a rich depth and density that resonates well with the often complex flavour profiles of wine and the art and craft nature of its production, while also conveying the modern philosophies and interior design of the restaurant.
Back in November 2011 premium soy wax candle brand Rewined launched a new packaging solution created by Charleston-based independent design agency Stitch. I described the project in my original post as neatly resolving the themes of candle and wine craft, vintage and heritage through a diverse but coherent combination of earthy textures, a recycled letter-pressed label, hand stamped stickers, a simple identity solution that draws together origin and local industry through a classic circular crest lock-up with aged and humanist imperfections, alongside a bright ‘wax’ seal token and hand signed detail.
Stitch have recently published images of a number of other brand assets that share and expand on the craft cues and textures of the product with the addition of a lovely two ply, uncoated, unbleached board and a light veneered business card with sticker detail, the brass screws of the catalogue, the deep green of a tape and the grain sack-like qualities of a string-tied canvas bag.
Expatrius is a limited edition range of wines created from grapes grown on the eastern end of Waiheke Island, New Zealand, by winemaker Luc Desbonnets. The wine’s label and case, created by print and digital design agency Inhouse, contrast the fine detail and traditional heraldic cues of a hand-etched illustrative crown, a gold block foil emboss and tactile substrate alongside geometric, abstract letter-forms, solid fills and a striking monochromatic colour palette to communicate the heritage, high quality, craft and exclusivity of the wine and a very distinctive and contemporary brand character.
JOC is a wine range produced by Jordi Oliver Conti from vines selected for their rarity, geographical location and limited production. JOC’s identity, developed by Barcelona based art director and graphic designer Francesc Moret, is founded on the three elemental characteristics of wine; tani, acid and sweet with a personal, monogrammatic resolution.
Brash Higgins is a wine range produced by Omensetter, a vineyard of red-brown clay and sandstone located in McLaren Vale (Australia). The bottle’s labels, created by design agency Swear Words, capture the earthy flavours of the wine, handcrafted clay amphoras used in the production process and the soil qualities through a warm water-colour palette, orange foil treatment and a tactile uncoated substrate.
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Upholding its good tradition, STUDIOIN has designed an appearance of a corporate gift for the New Year’s Eve. While designing the bottle, we chose a topic that, over the past year, was among the most discussed ones: the 2012 apocalypse. The label shows the 14 most “popular” scary scenarios satisfying any taste: from rather predictable natural disasters to those absolutely fantastic. Despite that the humanity has been discussing the end of the world for millennia, we plan to celebrate this “last” New Year’s Eve to the fullest, following our own unforgettable scenario.
- Taken from the StudioIN press release
As an avid reader of speculative fiction this immediately caught my attention. The illustrations are really spot on and well composed while the colour palette is a striking and contemporary mix of neon pink and a cool metallic silver. The LHC explosion is a personal favourite.