The Dayrooms by Two Times Elliott, United Kingdom
Posted: March 22, 2017 Filed under: Fashion, Graphic Design Reviews, Logo Reviews | Tags: Bag Design, Brand Identity Blog, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, British Design, Canadian Design, Colour in Use: Pink, Coloured Paper, Design For Print, Design Opinion, Design Reviews, Designed by Two Times Elliott, Gold Foil, Graphic Design, Graphic Design Blog, Label Design, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimalist Brand Identities, Newsprint, Sans-serif Logotypes, Tag Design, Typography, Unbleached Materials, Uncoated Papers & Cards 2 Comments »Opinion by Richard Baird.
The Dayrooms is a multi-label womenswear store, located in the London district of Notting Hill, created by Aytan Mehdiyeva and Zumrud Mammadova. The store gives a UK platform to emerging Australian designers and is an expression of Aytan and Zumrud’s shared passion for fashion and travel, and Aytan’s love of photography, textiles and Australian craftsmanship. This is reflected throughout The Dayroom’s brand identity, developed by Two Times Elliott, not only in the simple but carefully crafted intersection of reductive graphic expression and material detail, but in the concept of curated moments, expressed through language, image and objects.
Blackhorse Lane Ateliers by StudioSmall, United Kingdom
Posted: February 28, 2017 Filed under: Fashion, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Blog, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, Canadian Design, Design For Print, Design Opinion, Design Reviews, Designed by StudioSmall, Fonts in Use: Calibre, Graphic Design, Graphic Design Blog, Label Design, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Logotypes, Tag Design, Typography, Unbleached Materials, Uncoated Papers & Cards 2 Comments »Opinion by Richard Baird.
Blackhorse Lane Ateliers is a UK-based premium selvedge and organic raw denim jeans brand. It was founded in 2016 by Han Ates, who has over 25 years experience in the textiles industry, and is located in a renovated 1920s factory building with a distinctive profile in Walthamstow, North London. Blackhorse Lane Ateliers is committed to implementing a sustainable and ethical production model. This began with with the growing of Japanese Indigo in their factory allotment, the use of organic materials, using denim woven in Europe and a lifetime repair policy. StudioSmall worked with Han on developing brand identity, this included logo design, packaging, labelling and e-commerce website.
Lorod by Pentagram’s Natasha Jen, United States
Posted: January 24, 2017 Filed under: Fashion, Graphic Design Reviews, Logo Reviews | Tags: American Design, Art Direction, Blind Emboss, Brand Identity Blog, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Natasha Jen, Designed by Pentagram, Fonts in Use: Austin, Graphic Design, Graphic Design Blog, Label Design, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Lookbook, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Logotypes, Tag Design, The Best Logo Designs of 2017, The Very Best Brand Identities of 2017, Type Foundry: Commercial Type, Typography 2 Comments »Opinion by Richard Baird.
Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S.
This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand identity, designed by Pentagram partner Natasha Jen and her team. This is expressed in the combination of wordmark, colour and form, in messaging and art direction, and the way that these are used across tags, business cards and website.
