BPO


Campus by MultiAdaptor, United Kingdom

Opinion by Richard Baird

Brand identity and brochure design by MultiAdaptor for Google's co-working and event space concept Campus

Campus is Google’s network of co-working and event spaces for the many start-ups it has and continues to help fund. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv, with another to open in Berlin soon. The Campus community has over 80,000 members and collectively received over $537 million in funding which has created more than 11,000 jobs. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.

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Bundlelist by Bunch, United Kingdom

Opinion by Richard Baird

Visual identity designed by Bunch for online international mobile data bundle aggregator Bundlelist

Bundlelist is an online platform that simplifies and draws together international mobile bundle costs, with a specific focus on mobile retail data, and facilitates comparisons between countries and mobile operators. Design studio Bunch worked to develop UX, UI and visual identity for the platform, which included logotype and a bundle of promotional notebooks.

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Fab Media by Bedow, Sweden

Opinion by Richard Baird.

Logo by Stockholm-based graphic design studio Bedow for Swedish company Fab Media

Fab Media is one of Sweden’s leading media companies. It produces inspiring and entertaining content aimed at young women, and owns a variety of multi-media brands made up of websites, social media platforms and magazines. Fab Media’s specialisation, engaging exclusively women and the creation of modern cross-platform brand experiences, is expressed by their new visual identity, created by Stockholm-based graphic design studio Bedow, in the combination of colour, type and pattern. This links stationery, business cards and tote bags, and also included illustration, pictograms and website.

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