Opinion by Richard Baird.
Loupedeck is a Finnish startup and photo editing console designed to make the process of image manipulation faster in Adobe Lightroom for both Windows and Mac users. It is described as being an intuitive replacement for keyboard and mouse, is mapped exactly to Lightroom to encourage creative spontaneity and experimentation, and suited to beginners and professionals alike.
To help establish and grow their business, the startup worked with Scandinavian graphic design studio Bond to develop a graphic identity that would run across and link business cards, packaging, website and promotional materials that included beanies, t-shirts and tote bags.
Loupedeck’s design utilises height, form, texture, arrangement and motion across the console to allow editors to manipulate images without looking down. This forms the basis of an identity system of distinct typographical shape and layout, the impression and relief of blind embossing, the texture of uncoated dyed substrate, and in the use of motion online.
Opinion by Richard Baird
14 Islands is a Swedish digital development studio that focuses on the design and build of distinctive and creative user experiences for companies such as Google, Adidas and Plume. Although its products are diverse, and include websites, apps and web-based games, these are linked by the studio’s commitment to balancing good design principles and technical performance with natural and playful interactions across all devices and screen sizes. The studio also experiments with emerging technologies, often gives talks and runs development workshops. This mix of play and technical insight is expressed by their new visual identity, designed by Stockholm-based Bedow, through colour, form, animated logo and dynamic on-screen elements, paired with the technical rigour of Monokrom’s screen-only font Aften. Visual identity runs across and connects assets such as business cards, t-shirts, tote bags, signage and website.
Opinion by Richard Baird
Campus is Google’s network of co-working and event spaces for the many start-ups it has and continues to help fund. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv, with another to open in Berlin soon. The Campus community has over 80,000 members and collectively received over $537 million in funding which has created more than 11,000 jobs. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.