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Fab Media by Bedow, Sweden

Opinion by Richard Baird.

Logo by Stockholm-based graphic design studio Bedow for Swedish company Fab Media

Fab Media is one of Sweden’s leading media companies. It produces inspiring and entertaining content aimed at young women, and owns a variety of multi-media brands made up of websites, social media platforms and magazines. Fab Media’s specialisation, engaging exclusively women and the creation of modern cross-platform brand experiences, is expressed by their new visual identity, created by Stockholm-based graphic design studio Bedow, in the combination of colour, type and pattern. This links stationery, business cards and tote bags, and also included illustration, pictograms and website.

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Capt by Bunch, United Kingdom

Opinion by Richard Baird.

Brand Identity designed by Bunch for video making app and market platform Capt

Capt is a San Francisco-based start-up that connects creators wanting to monetize their videos with brands looking for new content and talent. The platform is made up of an app that allows creators to shoot, upload and license their videos, and a website that acts as a market place for buyers. This website also serves as a place to connect creatives with those who want to develop specific video content, as a tool to push assignments to qualified Capt creators by location and creator level, and provide access to and licenses for both global and hyperlocal video content.

Bunch worked with Capt on developing brand identity, mobile app and website. This takes the universal visual language of mobile recording and the lexicon of social media, and draws these into a simple but effective visual expression. This links folders, headed paper, business cards and branded hoodie, and runs across app and website.

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Designers’ Friend by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Brand identity and business card by London-based graphic design studio Paul Belford Ltd. for web development business Designers' Friend.

Designers’ Friend is a UK web development company working with designers and design studios to deliver fast sites that look exactly as they were designed. The company commissioned London-based graphic design studio, past client and collaborator Paul Belford Ltd., to deliver a brand identity concept that would work in print and online.

The studio’s concept is described as a dramatisation of the line ‘we write code’ and visualised, rather literally, by a keyboard. This then forms the basis of a minimal graphic expression in print across business cards and headed paper, and as part of a search rather than menu-based functionality online.

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