Metronet is an Oslo-based consultancy that provides strategic SEO, PPC, e-commerce, social media, web analytic, design and development services to a wide range of international clients. The consultancy’s visual identity, developed by Work In Progress, mixes the established technological conventions of simple geometric forms, fine line weights, grids and a mono-spaced typeface with abstract interior artwork and a retrospective undertone to convey digital networks, creative thought and experience. This extends across business cards, stationery and neon signage.
Addition is a new Australian digital development group who recently commissioned graphic design studio Thought Assembly—formally Studio Verse, the agency behind Addition director Zann St Pierre’s personal logo-mark reviewed on BP&O back in 2011—to develop a visual identity and business card solution.
Based around a generously spaced logo-type built from consistent, single line weight sans-serif characters with unusual cuts and omissions—an abstraction that leaves room for ‘addition’—the logotype delivers a proprietary twist to a familiar neutrality with a underlying sense of construction that, alongside the finer technicality of a grid detail, could form the basis of something a little more expansive in the future. A neat triplex business card made from a tactile, uncoated, navy blue material choice with a white centre and a blind emboss, tempers the ‘unfinished’ and conceptual nature of the logo-type with a corporate professionalism and the technological subtlety of an electric blue print treatment on the reverse.
Opinion by Richard Baird
By purchasing overcapacity from international telecom networks, Fogg Mobile provides a fixed cost mobile data traffic service for people who want to avoid unexpected roaming bills when travelling abroad. Through the animate and evolving qualities of computer generated imagery and a combination of unbleached paper, stitching, flat coated colour and silver polypropylene, Fogg’s visual identity, created by Kurppa Hosk and developed by Bunch, delivers an interesting physicality and travel utility to a digital service alongside the more conventional technological cues of recurring geometric typographic form.