Opinion by Richard Baird.
ITI Computers is a Croatian-based software company that specialises in the development of IT solutions for the leisure, tourism and hospitality sectors. Bound by a consistent typographic and monogrammatic design solution but divided by an organic and systematic contrast of context, creative agency Bunch developed a new logo and print solution for ITI and its leading management product Diventa, which delivers an interesting richness to familiar technological cues.
Plenty is a London-based web development studio, established by Nate VanderEnde, that has worked with a range of clients including ITV (Freemantle Media Group), Lurpak, Cravendale, Budweiser and Virgin Galactic. Plenty’s identity, created by Johanna Lundberg and Elin Svensson of independent design agency Åh, is an unusual but distinctive fusion of a stamp and material based craft aesthetic set alongside a contemporary, geometric and technological logo-type.
Madefire is a browser-based digital publishing platform and app created by Ben Wolstenholme, Liam Sharp and Eugene Walden to aid graphic novelists in the development and sharing of motion books and to provide readers with a new and dynamic digital experience. International design agency Moving Brands was responsible, from inception, for developing and defining Madefire’s purpose, visual identity, complementary assets, printed collateral and digital interface.