Platform is a not-for-profit organisation that aims to “increase the interest and participation of underrepresented groups in the fields of technology and entrepreneurship, with a particular focus on African-Americans, Latinos and women” and “to help influence and inspire the next generation of innovators, inventors and entrepreneurs” through its website, conferences and providing “access to current leaders and role models”. Platform’s visual identity, designed by Pentagram, delivers a clear and consistent technological platform and subtle sense of educational accessiblity through the shared aesthetic of ‘digital’ type and playful iconography, a monochromatic colour palette in print and bright blocks of contemporary colour and modular structure on-line.
Metronet is an Oslo-based consultancy that provides strategic SEO, PPC, e-commerce, social media, web analytic, design and development services to a wide range of international clients. The consultancy’s visual identity, developed by Work In Progress, mixes the established technological conventions of simple geometric forms, fine line weights, grids and a mono-spaced typeface with abstract interior artwork and a retrospective undertone to convey digital networks, creative thought and experience. This extends across business cards, stationery and neon signage.
Addition is a new Australian digital development group who recently commissioned graphic design studio Thought Assembly—formally Studio Verse, the agency behind Addition director Zann St Pierre’s personal logo-mark reviewed on BP&O back in 2011—to develop a visual identity and business card solution.
Based around a generously spaced logo-type built from consistent, single line weight sans-serif characters with unusual cuts and omissions—an abstraction that leaves room for ‘addition’—the logotype delivers a proprietary twist to a familiar neutrality with a underlying sense of construction that, alongside the finer technicality of a grid detail, could form the basis of something a little more expansive in the future. A neat triplex business card made from a tactile, uncoated, navy blue material choice with a white centre and a blind emboss, tempers the ‘unfinished’ and conceptual nature of the logotype with a corporate professionalism and the technological subtlety of an electric blue print treatment on the reverse.