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Dell Inspiron designed by Mucho

Packaging with a white ink and unbleached card aesthetic designed by Dowling Duncan for Dell's Inspiron PC, laptop and all-in-one range

Inspiron is a PC, laptop and all-in-one range from electronics manufacturer and on-line retailer Dell. UK and US based multidisciplinary design studio Dowling Duncan, now Mucho, working in collaboration with Dell’s Visual Identity and Brand Experience team, developed a new packaging system for the Inspirion range confidently mixing technological cues, functionality and a craft-like aesthetic.

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SoftKinetic designed by Method

Logo for gesture recognition technology developer SoftKinetic designed by Method
SoftKinetic is a leading Brussels based developer of gesture recognition technology for the consumer electronic and private sectors. As part of a rebranding exercise undertaken towards the end of 2011, SoftKinetic approached user-centric independent design agency Method to develop an identity that would capture the company’s changing technological focus.

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CX designed by Moving Brands

Logo designed by Moving Brands for mobile and desktop cloud storage service CX

CX, formerly Cloud Experience is a provider of cloud based storage that, much like Dropbox allows you to upload and sync content across multiple devices. As part of a rebranding exercise, CX approached international brand development agency Moving Brands, to create a new name and visual identity solution that would move them away from the generic and ‘more commoditized companies’ and establish them as a more social proposition.

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