Privacy International is a UK based non-profit organisation established in 1990 to monitor the security intrusions of governments and business, increase the awareness of data protection concerns and establish ‘new forms of privacy advocacy’ at an international level. Made up of computer professionals, academics, lawyers, journalists and human rights campaigners the organisation has worked on initiatives across fifty countries and is funded by British privacy activist Simon Davies.
Design Studio This Is Real Art, now Paul Belford Ltd, worked with Privacy International to develop a new visual identity. The result blends a redacted visual device, synonymous with restricted government intelligence, a simple perforated material treatment, patterns and webcam stickers to make global security relevant and understandable at a personal level.
Inspiron is a PC, laptop and all-in-one range from electronics manufacturer and on-line retailer Dell. UK and US based multidisciplinary design studio Dowling Duncan, now Mucho, working in collaboration with Dell’s Visual Identity and Brand Experience team, developed a new packaging system for the Inspirion range confidently mixing technological cues, functionality and a craft-like aesthetic.
SoftKinetic is a leading Brussels based developer of gesture recognition technology for the consumer electronic and private sectors. As part of a rebranding exercise undertaken towards the end of 2011, SoftKinetic approached user-centric independent design agency Method to develop an identity that would capture the company’s changing technological focus.