BPO


Hegel Music Systems by Neue, Norway

Opinion by Richard Baird.

Package design by Oslo based Neue for Norwegian hi-fi company Hegel

Hegel is a Norwegian amplifier, pre-amplifier and multi-media player business with a proprietary Error Correction System that limits harmonic distortion without compromising other parameters. Established in the early 1990’s, Hegel has grown to become a well-established supplier of high-end hi-fi products, nationally and internationally, and is committed to sound reproduction that adds nothing (or as little as possible). This is the foundation of their new packaging system, developed by Scandinavian graphic design studio Neue, and expressed through a concise set of assets. These include iconography, colour palette, material choice and imagery.

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Globetouch by Bunch, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards for global mobile communications platform Globetouch by graphic designs studio Bunch

Globetouch is a UK communications business and platform owned by operators and providing a wide range of mobile devices with access to a global and cloud-based ecosystem through an extensive network of offices and data centres.

This extensive network and global reach is expressed throughout Globetouch’s brand identity, created by Bunch, using a modern pared-down colour palette inspired by migratory birds, a G that matches the tilt of the earth, patterns that draw on binary code, and a photographic library that touches upon exploration, travel and data.

These assets connect a variety of print and digital communications including, but certainly not limited to, brand guidelines, business cards, stationery, brochures, packaging and website.

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Playground by Character, United States

Opinion by Richard Baird.

Brand identity and bright red business cards with white foil detail for venture fund and start-up studio Playground by Character

Playground is an American venture fund and start-up studio that takes a hands-on approach to mentoring the next generation of entrepreneurs. It was established with the intention of removing typical operational burdens associated with product development, drawing on the first-hand experiences of its four founders, freeing entrepreneurs to focus on what makes their idea great. Playground not only funds new ventures but offers time, expertise and a space designed to foster creativity and to help ideas flourish, with both machine shops and labs furnished with the latest technologies.

Drawing on the name and the company’s belief that play is integral to the process of new product development, alongside expertise, and with a desire to avoid the visual conventions of the venture capital industry, San Francisco based studio Character developed a brand identity for Playground that mixes the conviviality of a bright red colour palette with contemporary type choices, high-quality materials and print finishes, and plenty of motion online.

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