BPO


Designers’ Friend by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Brand identity and business card by London-based graphic design studio Paul Belford Ltd. for web development business Designers' Friend.

Designers’ Friend is a UK web development company working with designers and design studios to deliver fast sites that look exactly as they were designed. The company commissioned London-based graphic design studio, past client and collaborator Paul Belford Ltd., to deliver a brand identity concept that would work in print and online.

The studio’s concept is described as a dramatisation of the line ‘we write code’ and visualised, rather literally, by a keyboard. This then forms the basis of a minimal graphic expression in print across business cards and headed paper, and as part of a search rather than menu-based functionality online.

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Lux Capital by Mucho, United States

Opinion by Richard Baird.

Brand identity and animated logo for Lux Capital by Mucho, United States

Lux Capital is an American venture capital firm investing in the fields of science and technology, partnering with inventors who challenge the status quo and what we currently understand as the laws of nature to bring futuristic ideas to life.

Graphic design studio Mucho developed a simple brand identity for Lux Capital that expresses the collaborative nature of today’s innovations, and the remixing of ideas, by drawing out and emphasising the × and + within the name through the angle of the logotype. It is a simple typographical observation given a relevant conceptual basis. This then extends across business cards, note cards, stationery and website.

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Freewheel by Collins, United States

Opinion by Richard Baird.

Logo and brand identity by New York based graphic design studio Collins for Freewheel, a wi-fi only mobile phone service

Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots.

Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio Collins, through a unifying flag-based graphic device, which then expands into a bold, dynamic and multi-coloured visual language of lines and intersections and a similarly styled logotype. These go on to link print communication, packaging and website with a youthful and empowering quality.

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