BPO


Google 2015

Opinion by Richard Baird.

New Google Logo, Logotype, Wordmark 2015

The search engine and tech giant Google has just launched the latest version of its logotype, alongside a set of brand assets which include an icon and dot animations. The change sees a move away from serif flourishes and embracing the current favour for the reductive qualities of a geometric, monolinear sans-serif. It also features some better letter spacing, an improved x-height, single story g, and heavier characters whilst carrying over its distinctive and convivial colour palette and tilted e.

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Finchtail by Believe in, United Kingdom

Opinion by Richard Baird.

Visual identity and packaging designed by Believe In for Finchtail and its mobile phone and tablet stand

Finchtail is dedicated to the design and manufacture of simple, useful and sustainable solutions to everyday problems. Its first product, a low-cost, flat-packed card tablet and mobile phone stand, features a distinctive brand identity and packaging design treatment developed by UK based graphic design studio Believe in. Monospaced type and corrugated card sit alongside die cut detail, white ink, a bold pattern and a bright dyed board, carefully balancing moments of utility, quality and aesthetic flourish. Alongside visual identity and packaging design, Believe in went on to create point-of-sale, website, marketing materials and a stop-frame video in collaboration with Thank You Mam.

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Redscout by Franklyn, United States

Opinion by Richard Baird.

Illustrative business cards designed by Franklyn for international strategy, design and innovation agency Redscout

Redscout is an international strategy, design and innovation agency with 55+ employees and offices in both the US and the UK. It is dedicated to what it describes as creating new prosperous futures for ambitious businesses through brand positioning and portfolio architecture, providing identity, product and packaging design services, and offering consumer, cultural and category insight. Redscout recently worked with design studio Franklyn to help develop its own public image—moving it away from a behind-the-scenes business to business company— with a new visual identity treatment that included extensive illustration, logotype, business card and stationery design.

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