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WallpaperSTORE* by A Practice For Everyday Life, UK

Opinion by Richard Baird.

Packaging for WallpaperSTORE* by A Practice For Everyday Life, United Kingdom

WallpaperSTORE* is the online store of UK architecture, interior, fashion, art and contemporary design magazine Wallpaper*. It features and ships worldwide a broad but tightly curated catalogue of tabletop, lighting, desktop, stationery, grooming, technology and travel objects. Many of these objects, while individually distinctive, share a sense of contrast; in form and finish, materiality and colour, but also in their contemporary crafted quality.

WallpaperSTORE* worked with London-based graphic design studio A Practice For Everyday Life on a broad range of packaging. This included gift and shipping boxes, tissue paper and box tape, gift bags and stickers, document sleeves and information cards. These needed to be suitable for holding everything from letter openers to large-scale pieces of furniture.

Drawing their inspiration from the Wallpaper* asterisk and brand colour palette, and leveraging the material language of standard packaging, the studio created a system of geometric patterns, kraft cardboard boxes and coloured sleeves that together are robust, visually appealing and add value. Although WallpaperSTORE* launched in summer of 2015 A Practice For Everyday Life documented their packaging work and recently added it to their website.

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Hidraulik by Hey, Spain

Opinion by Richard Baird.

Hidraulik x Hey, a new range of 100% PVC floor and table mats inspired by 20th century modernism

Hidraulik is a Barcelona-based business producing floor mats, table mats and runners for contemporary spaces. These are inspired by cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment.

Hydraulic panels originated in the 1850’s and experienced a resurgence in the mid 20th century. At that time they would often feature brightly coloured and detailed patterns, and were popular during an era of personalisation and interior self-expression. Hidraulik brings these right up to date, applying a similar aesthetic quality to a thin, flexible and moveable PVC surface.

The first range was made up of Art Nouveau-inspired prints designed in house, and was followed up by modernist-inspired prints created by Huaman, the graphic design studio also responsible for Hidraulik’s brand identity and packaging.

This week sees the launch of Hidrualik’s latest range, created by Barcelona-based graphic design studio Hey. These build on the retrospective references of Huaman’s designs but with some of the idiosyncrasies of Hey’s own work, often convivial in colour, form and composition. Hydraulic describe this new range as diverging from but still honouring something of the modernist traditions that inspires the brand.

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A-TO-B by Stockholm Design Lab, Sweden

Opinion by Richard Baird.

Brand Identity, print and signage for Scandinavian retailer and bag specialist A-TO-B by Stockholm Design Lab

A-TO-B is a retail destination dedicated to all things travel. It curates and sells smart practical products for the modern traveller, complimented by insight and advice. Whether it be an around the world trip or the daily commute, a preference for small private labels or well-known bag brands, A-TO-B has it covered.

Venue Retail Group—owners of A-TO-B and over 150 shoe, bag and accessory stores throughout Denmark, Finland, Iceland, Norway and Sweden—approached Stockholm Design Lab to work on naming, strategy and brand identity, and to develop a new and refreshing retail experience.

Although this project went out towards the end of last year, Stockholm Design Lab have kindly been in touch with new images. These document the extent of the project, include shots of product cards, packaging and posters, and take a better look at the adaptable system that links these.

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Toronto Carpet Factory by Bruce Mau Design, Canada

Opinion by Richard Baird.

Brand identity and stationery for Toronto Carpet Factory by graphic design studio Bruce Mau Design

Toronto Carpet Factory is a seven building complex, constructed between 1899 and 1912, that takes up a full city block in Toronto’s Liberty Village. It is described as a mix of historical architecture, converted factories and as an iconic landmark of the city’s booming manufacturing era. Following extensive restoration and interior renovation, the factory is now a centre of creativity, and home to over 120 companies.

Working with York Heritage and Hullmark, and following interviews with partners, tenants and real estate agents, graphic design studio Bruce Mau Design developed a brand identity and visual language for the site that would unite and better define the unique character of the buildings, and those who work within them. The result is a flexible system of serif and sans-serif type, bright modular silhouettes and a website of contemporary functionality and historic insight. This extends across brochure, stationery, business cards, signage and wayfinding.

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