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Tilly Sveaas Jewellery by Bond, United Kingdom

Opinion by Richard Baird.

Logotype, print, packaging and art direction by Bond for London-based Tilly Sveaas Jewellery

Tilly Sveaas is a London-based jewellery designer, and the designer behind Silver Service Jewellery. This year sees the launch of her first collection under her own name. This features a brand identity created by the London office of international design studio Bond, and included art direction, postcards, business cards and packaging. Through typographic form, colour, material, print finish and image, Bond’s brand identity for Tilly Sveaas intends to distil down and express the signature style of the brand, one described as being luxury with a progressive edge.

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Capt by Bunch, United Kingdom

Opinion by Richard Baird.

Brand Identity designed by Bunch for video making app and market platform Capt

Capt is a San Francisco-based start-up that connects creators wanting to monetize their videos with brands looking for new content and talent. The platform is made up of an app that allows creators to shoot, upload and license their videos, and a website that acts as a market place for buyers. This website also serves as a place to connect creatives with those who want to develop specific video content, as a tool to push assignments to qualified Capt creators by location and creator level, and provide access to and licenses for both global and hyperlocal video content.

Bunch worked with Capt on developing brand identity, mobile app and website. This takes the universal visual language of mobile recording and the lexicon of social media, and draws these into a simple but effective visual expression. This links folders, headed paper, business cards and branded hoodie, and runs across app and website.

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Hidden Characters by RE, Australia

Opinion by Richard Baird.

Brand identity and branded pencil boxes for Sydney-based PR firm Hidden Characters by RE, Australia

Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.

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Karla Black + Kishio Suga: A New Order by O Street, UK

Opinion by Richard Baird.

Visual identity and invitation for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

A New Order is an exhibition of the work of Karla Black and Kishio Suga taking place at Modern One of the Scottish National Gallery of Modern Art between 22nd October and 19th February. The artists, unaware of each other’s work prior to the conception of the exhibition, working on opposite sides of the world, are described as being united in their use of everyday materials to create sculptural work that responds to specific spaces. This commonality informed the visual identity of the exhibition designed by Glasgow based O Street and ties together wordmark, invitations, signage and posters.

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