BPO


Skovin designed by Heydays

Catalogue with coloured paper and die cut cover designed by Heydays for Norwegian high-end wood flooring supplier Skovin

Skovin is Norwegian, high-end, solid wood floor specialist that combines ancient craftsmanship with modern technologies. By mixing a wood veneer business card and a traditional name drawn from the old word Skøyen, the area in Oslo where the company was founded, with geometric shapes and die cuts, panels of flat colour and sans-serif typography, Skovin’s identity, designed by Heydays, intends to express the company’s fusion of past and present process.

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Hardhaus designed by Heydays

Logotype by Heydays for specialist mountain sports retailer Hardhaus

Hardhaus is a Norwegian specialist mountain sports retailer located in the alpine municipality of Sykkylven. Based around the concept of ‘technical durability’, Heydays developed a new brand identity solution for Hardhaus—which included a logo, stationery and website—that juxtaposes the utility of a heavy uppercase and stencil cut sans-serif—bold and ‘oversized’ in its execution in print—and the robust and hardy aesthetic of chipboard imagery, with the finer weight, contemporary on-trend and technological sensibilities of a very well rendered set of geometric and mono-line weight icons.

The result is a confident appropriation of a ubiquitous typographic feature, rooted in mountain wayfinding, and material texture, paired with a current illustrative approach, and resolved in a way that appears proprietary and achieves a clear communicative precision and relevant aesthetic impact.

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