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Skovin designed by Heydays

Catalogue with coloured paper and die cut cover designed by Heydays for Norwegian high-end wood flooring supplier Skovin

Skovin is Norwegian, high-end, solid wood floor specialist that combines ancient craftsmanship with modern technologies. By mixing a wood veneer business card and a traditional name drawn from the old word Skøyen, the area in Oslo where the company was founded, with geometric shapes and die cuts, panels of flat colour and sans-serif typography, Skovin’s identity, designed by Heydays, intends to express the company’s fusion of past and present process.

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Hardhaus designed by Heydays

Logotype by Heydays for specialist mountain sports retailer Hardhaus

Hardhaus is a Norwegian specialist mountain sports retailer located in the alpine municipality of Sykkylven. Based around the concept of ‘technical durability’, Heydays developed a new brand identity solution for Hardhaus—which included a logo, stationery and website—that juxtaposes the utility of a heavy uppercase and stencil cut sans-serif—bold and ‘oversized’ in its execution in print—and the robust and hardy aesthetic of chipboard imagery, with the finer weight, contemporary on-trend and technological sensibilities of a very well rendered set of geometric and mono-line weight icons.

The result is a confident appropriation of a ubiquitous typographic feature, rooted in mountain wayfinding, and material texture, paired with a current illustrative approach, and resolved in a way that appears proprietary and achieves a clear communicative precision and relevant aesthetic impact.

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Håndværk designed by Savvy

Packaging for fashion brand Handvaerk designed by Savvy

Håndværk is a New York based clothing brand that mixes craftmanship, minimal elegance, premium materials and innovative fabrics to produce high quality everyday essentials for both men and women.

Designed by Savvy, Håndværk’s new brand identity—which includes a logo, print and packaging solution with a blind emboss detail—conveys the brand’s elegant and elemental nature with what Savvy describe as clean lines and a simple typographic approach based on “minimal scandinavian and japanese aesthetics”.

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