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Enea by Clase bcn, Spain

Opinion by Richard Baird.

Visual identity and stationery for furniture design and manufacturing business Enea designed by Clase bcn

Enea is a contemporary furniture manufacturer, located in Spain’s Basque Country, collaborating with respected designers such as Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina. Enea has a distinctive catalogue of versatile, comfortable and durable products, developed for both the private and commercial markets, with unique character in their play with form, colour and texture.

With a desire to differentiate itself from its competitors, and with the intentions of avoiding industry clichés, Enea worked with Barcelona-based graphic design studio Clase bcn to create a new visual identity that would articulate, through image and type, colour and materiality, the company’s Basque origin and unique products in a distinctive and contemporary fashion and, using a striking spartan style, reference industrial manufacturing.

The project extended to business cards, brand guidelines, product brochures and company catalogue, and was launched alongside Enea’s latest range which coincided with the Milan Furniture Fair.

This post, an update to the original from 2015, features all new project images, a more extensive look at art direction, stationery and both product and company brochures, photographed as part of Clase bcn’s new website.

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Flamingo by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Brand Identity for Flamingo by Bibliotheque, United Kingdom

Flamingo is an insight and strategy consultancy, founded by Kirsty Fuller and Maggie Collier in 1997, that works with businesses, and at the intersection of people, culture and brands, to help enrich lives by shaping culture and evolving behaviours. The consultancy is described as a group and not just a network, collaborating and sharing across its seven offices throughout Europe, Asia, India and South America.

Flamingo recently worked with London based graphic design studio Bibliothèque to create a new brand identity and visual language that would better reflect who they are, and would speak clearly about their broad range of specialisations. This new brand identity extendeds to printed materials that included business cards, postcards, book cover and tote bags, and an online presence developed in collaboration with Archive Studio.

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Helsinki Philharmonic Orchestra by Bond, Finland

Opinion by Richard Baird.

Branding for Helsinki Philharmonic Orchestra by Bond, Finland

Helsinki Philharmonic Orchestra is a 102 strong ensemble, currently led by chief conductor John Storgårds, with its primary venue being the Helsinki Music Centre. It has a significant history, beginning as the Helsinki Orchestral Society in 1882 and acquiring its current name following a merger with the Helsinki Symphony Orchestra in 1914. In 2016 the orchestra will have its first female chief conductor following the appointment of Susanna Mälkki.

With a desire to strengthen its image and consolidate its overall brand experience, the orchestra worked with Finnish graphic design studio Bond, who in turn collaborated with photographer Marko Rantanen, to create a new visual identity that would communicate the energy and power of its 102 musicians, and that would extended across programmes, stationery, business cards, campaigns and signage.

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