BPO


Enea by Clase bcn, Spain

Opinion by Richard Baird.

Visual identity and stationery for furniture design and manufacturing business Enea designed by Clase bcn

Enea is a contemporary furniture manufacturer, located in Spain’s Basque Country, collaborating with respected designers such as Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina. Enea has a distinctive catalogue of versatile, comfortable and durable products, developed for both the private and commercial markets, with unique character in their play with form, colour and texture.

With a desire to differentiate itself from its competitors, and with the intentions of avoiding industry clichés, Enea worked with Barcelona-based graphic design studio Clase bcn to create a new visual identity that would articulate, through image and type, colour and materiality, the company’s Basque origin and unique products in a distinctive and contemporary fashion and, using a striking spartan style, reference industrial manufacturing.

The project extended to business cards, brand guidelines, product brochures and company catalogue, and was launched alongside Enea’s latest range which coincided with the Milan Furniture Fair.

This post, an update to the original from 2015, features all new project images, a more extensive look at art direction, stationery and both product and company brochures, photographed as part of Clase bcn’s new website.

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BP&O Collections — Business Cards No.11

Selected by Richard Baird.

The Best of BP&O — Business Cards No.11

The eleventh collection of business cards designed as part of new brand identity project, reviewed and published on BP&O in 2016. Between them, these show how colour, type, form, texture and contrast, delivered through a combination of graphic design, material choice and print finish, contribute to a distinctive and communicative brand identity. As with previous sets, this includes uncoated and coated boards, coloured papers, surface embosses, foils and edge painted detail. Featured studios include Neue, Raw Color, Mucho and dn&co, plus many more. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.

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BP&O Collections — Business Cards No.10

Curated by Richard Baird.

  The Best of BP&O — Business Cards No.10

The tenth collection of business cards reviewed and published on BP&O in, and a couple slightly prior to, 2016. Between them, these highlight how colour, type, form and texture contrast, delivered through a combination of graphic design, material choice and print finish, contribute to a distinctive and communicative brand identity. As with previous sets, this includes illustration, uncoated and coated boards, coloured papers, surface embosses and foils. Featured studios include Blok, Studio Brave, Mucho and Spin, plus many more. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their design.

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