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Roger Burkhard by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Brand identity and die cut promotional card by Lundgren+Lindqvist for Swiss web dev and interactive studio Roger Burkhard.

Roger Burkhard is a creative web development and interactive studio based in Bern, Switzerland, with a roster of clients throughout the creative industries. The studio worked with Scandinavian designers Lundgren+​Lindqvist on the development of a new brand identity. This included monogram, brand guidelines and website, as well as a stationery set that covered business card and promotional cards, letterhead, invoice and invoice reminder.

Lundgren+​Lindqvist, with the intention of avoiding industry convention, brings a thorough material and crafted quality to a service that often favours digital communication, yet layers this with more familiar web-based expressions. These draw on and work together themes such as problem solving, responsive design and creative thinking, conveyed through puzzle pieces, a modular system with a baseline grid and flexible header, and adds a moment of play in the choice of a bright spot colour.

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Rocket by Here Design, United Kingdom

Opinion by Richard Baird.

Logo, pattern, stationery and van livery by London-based studio Here Design for UK catering business Rocket

Rocket began in 2000 as a small family-run catering company, implementing other people’s plans, and has grown to become a multifaceted enterprise with its own ideas, creating culinary worlds in partnership with some of the country’s most prestigious institutions and brands. Rocket worked with London-based Here Design to express this bold new position throughout its brand identity, in logo design, and across its stationery, business cards, print communications, van livery and website.

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Disrepute by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards with gold block foil detail by London-based studio Two Times Elliott for Soho members bar Disrepute

Disrepute is a members-only bar, located in London’s Soho, described by Two Times Elliott, the design studio behind its brand identity, as having a heritage of “establishment and scandal”. The bar features a rich interior design of high quality material detail that elegantly plays with shape, pattern and symmetry, solid colour and texture, the geometric and the organic. There is an element of period theatricality, yet a contemporary eye for unique character, comfort and continuity throughout.

Two Times Elliott’s brand identity takes these qualities and focuses them into a quieter but distinct brand identity expression that favours commonality and, taking inspiration from Soho’s “most notorious eras of concealed communications and discrete symbols”, layers this with a narrative component that calls to light the loves, intimacy and people of the venue’s past, alongside a historical notoriety, one of secrecy, seduction and the clandestine.

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