Opinion by Richard Baird
In August 2017 Scandinavian design studio Werklig was commissioned to develop the graphic identity for the Finnish city of Helsinki, a capital with an urban region of roughly 1.4 million inhabitants and 751,000 jobs. The challenge was to resolve a disparate and fragmented visual system that represented a broad range of public services, departments and development projects that were helping and informing a diverse group of people. These included locals, national and international visitors, those looking to make their home in Helsinki or seeking asylum. Although each entity had its own logo, these were often tenuously linked by the city’s coat of arms. This served as the beginnings of a new and integrated identity program.
Opinion by Richard Baird
2LG is an award-winning London-based interior design studio, offering residential and commercial interior design, styling and consultation services, founded by creative duo Jordan Cluroe and Russell Whitehead. The studio’s work is characterised by a use of signature colour, high quality material texture and moments of significant contrast, and emerges from a process rooted in creative partnership and a sensitivity to both the past and present. This is expressed by the studio’s new graphic identity and website design, developed by Two Times Elliott, through dyed boards and glossy finish of business cards and stationery, in the blocks of colour responding to project images online, and in small details such as the two parallel lines of the logo, in the pairing of typefaces and the customisable format of journal entries.
Opinion by Richard Baird.
Loupedeck is a Finnish startup and photo editing console designed to make the process of image manipulation faster in Adobe Lightroom for both Windows and Mac users. It is described as being an intuitive replacement for keyboard and mouse, is mapped exactly to Lightroom to encourage creative spontaneity and experimentation, and suited to beginners and professionals alike.
To help establish and grow their business, the startup worked with Scandinavian graphic design studio Bond to develop a graphic identity that would run across and link business cards, packaging, website and promotional materials that included beanies, t-shirts and tote bags.
Loupedeck’s design utilises height, form, texture, arrangement and motion across the console to allow editors to manipulate images without looking down. This forms the basis of an identity system of distinct typographical shape and layout, the impression and relief of blind embossing, the texture of uncoated dyed substrate, and in the use of motion online.