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Fab Media by Bedow, Sweden

Opinion by Richard Baird.

Logo by Stockholm-based graphic design studio Bedow for Swedish company Fab Media

Fab Media is one of Sweden’s leading media companies. It produces inspiring and entertaining content aimed at young women, and owns a variety of multi-media brands made up of websites, social media platforms and magazines. Fab Media’s specialisation, engaging exclusively women and the creation of modern cross-platform brand experiences, is expressed by their new visual identity, created by Stockholm-based graphic design studio Bedow, in the combination of colour, type and pattern. This links stationery, business cards and tote bags, and also included illustration, pictograms and website.

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Bespoke by DIA, United States

Opinion by Richard Baird.

Brand identity, custom typeface and business cards by New York based DIA for boutique retouching business Bespoke

Bespoke is a New York-based boutique digital retouching company working within the fashion industry and moving into its tenth year of business. With a desire to appeal to an increasingly more commercial clientele while not undermining their roots Bespoke commissioned graphic design studio DIA to develop a new brand identity. With a strong favour for contrast; in colour, proportion and type, DIA establish a bold visual expression for Bespoke that, aside from acknowledging past clients and with an eye for future ones, intends to help them stand out from their competitors. This runs across stationery, business cards and tote bags, down the side of portfolio pages, and sitting well at the foot of Bespoke’s new website.

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Roster Bar & Restaurant by Bond, Finland

Opinion by Richard Baird.

Logotype and branded apron by Bond for Helsinki bar and restaurant Roster

Roster is a bar and restaurant on the corner of Pohjoisesplanadi and Unioninkatu in the Tori Quarters of Helsinki. It features an impressive interior made up of custom furniture with a vintage twist, raw and refined materials and hand-picked design objects. Although sophisticated in its design, Roster is a casual rather than formal dinning experience.

The eclectic but cohesive style that proliferates interior, its high-quality food but with a more informal service, and the brisk and humorous character of Roster’s two founders informed the development of the restaurant’s brand identity. This is characterised by typographical contrast and a series of tattoo-inspired illustrations created by graphic design studio Bond. This links a variety of printed assets that included business cards and menus, as well as uniforms and awnings.

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