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Tina Frey Designs by Mucho, United States

Opinion by Richard Baird.

Branding for Tina Frey Designs by graphic design studio Mucho

Tina Frey is an American homeware designer with a studio in San Francisco. She is inspired by the fluid lines of the sea, the curves and contours of nature, objects picked up while traveling, and the translucent colour of ice lollies and jelly beans. The design of each of her products—which include plates, bowls and utensils—is rooted in simplicity and functionality. These are sculpted by hand in clay, cast in colour in small batches, then sanded and finished by hand. This process gives each object a high-quality and uniquely crafted character.

Drawing on the organic shapes and hand crafted nature of the range, graphic design studio Mucho created a new visual identity for Tina Frey with a soft and sculpted quality—in form, colour and texture—and a contemporary restraint, while the use of brighter colour introduces contrast, a conviviality and communicative breadth. This links brochure, note cards, business cards and posters.

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EDL Laminates by Bravo, Singapore

Opinion by Richard Baird.

Branding for high pressure laminate distributor EDL by graphic design studio Bravo.

Working with manufacturers in Italy, Korea and Taiwan EDL provides high pressure laminates for architects and interior designers throughout Asia, and is dedicated to anticipating trends, adopting the latest technologies and introducing its own break-through innovations that amome from a decade of industry experience.

To coincide with EDL’s tenth anniversary, and a push further into the international market, the company worked with Singapore and New York based graphic design studio Bravo to help reimagine its visual identity. This included logo design, business cards, magazine cover, brochure and website that position EDL as curators of high-quality raw materials to artists through brightly coloured geometric patterns, silver block foil detail, material texture, and a paper craft component. This article was updated 09/16 with images of EDL’s 2016 brochure.

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Clay by Studio Claus Due, Denmark

Opinion by Richard Baird.

Branding for Clay — Museum of Ceramic Art Denmark by Studio Claus Due

Clay is a museum of ceramic arts and crafts, located in the Danish town of Middelfart, west of the capital. Exhibits range from a 235 year old plate to more recent and experimental pieces from contemporary artists. The museum worked with Studio Claus Due to develop a new visual identity system. This included business cards, stationery, signage, packaging, print communication and website, unified by an earthy colour palette and custom typography, punctuated by shots of blue and yellow, and featuring uncoated materials.

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