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Kisumé by Fabio Ongarato Design, Australia

Opinion by Richard Baird.

Visual identity and menus designed by Fabio Ongarato Design for Japanese restaurant in Melbourne Kisumé

Kisumé is a Japanese restaurant located on Melbourne’s Flinders Lane. It is described by Fabio Ongarato Design, the studio behind its visual identity, as an unconventional, slightly twisted and artfully executed experience. The restaurant intends to immerse guests in an intriguing view of Japanese traditions, and fuses these with the owner’s obsession with beauty and sensuality. This is expressed by a “brutally sophisticated and minimal interior design” created by Wood Marsh Architecture which features curated artworks by Japanese photographer Nobuyoshi Araki as well as Polly Borland, and in the break from the conventions of a typical Japanese dining experience in the movement and colour of visual identity. This links business cards, stationery, menus, window and lighting decals, posters and website.

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Maven by Design By Toko, Australia

Opinion by Richard Baird

Logo and business cards designed by Toko for architecture recruitment agency Maven

Maven is described by Design By Toko, the Sydney-based design studio behind its recent rebranding, as a top-tier architecture recruitment agency operating worldwide. Drawing on the built environment and with the intention of expressing the agency’s prominence within the architecture industry Toko developed a brand identity of simplicity and impact through bold solid form and single colour that links business cards, brochure and soon to launch website. This use of form and colour, its dominance across each touchpoint, establishes a strong continuity, yet is softened using lighter colour and over-print in its implementation across Maven Publishing’s Chasing the Sky, a book that showcases twenty of Australia’s leading women in architecture.

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Campus by MultiAdaptor, United Kingdom

Opinion by Richard Baird

Brand identity and brochure design by MultiAdaptor for Google's co-working and event space concept Campus

Campus is Google’s network of co-working and event spaces for the many start-ups it has and continues to help fund. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv, with another to open in Berlin soon. The Campus community has over 80,000 members and collectively received over $537 million in funding which has created more than 11,000 jobs. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.

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