Designed by TCYK

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Zebra Dream by TCYK, Australia

Opinion by Richard Baird

New logo, graphic identity and packaging by Australia design studio The Company You Keep for coconut ice-cream Zebra Dream

Zebra Dream is a range of organic, soy and dairy-free coconut based ice-creams made from fair-trade ingredients. With a desire to capture a larger portion of the market whilst retaining its die-hard following, Australian design studio The Company You Keep (TCYK) reimagined the brand from the ground up, redesigning Zebra Dream’s graphic identity and packaging, taking it from a dark pack with a conventional and expected zebra pattern, to a light and airy treatment with an individual character and a surprising material flourish.

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Traveller Espresso Bar by TCYK

Logo as a pin badge for Melbourne espresso bar Traveller designed by The Company You Keep

Traveller is the Melbourne based espresso bar of speciality coffee roaster and cafe operator Seven Seeds. Design agency The Company You Keep (TCYK) recently worked with Seven Seeds to develop a new visual identity solution for the Traveller that reflects an interior architecture of details such as ‘moulded plywood, vinyl and soft curves’ inspired by ‘the golden age of caravanning’, through period typography, signage shape, a simple illustrative mark and a single ink print treatment.

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Bundle designed by The Company You Keep

Logo and debossed tag designed by The Company You Keep for curated mum-to-be hospital bag service Bundle

Bundle is a service established by Sarah Cole that provides mums-to-be with a curated bag containing everything they need for their stay in hospital. Melbourne based design studio The Company You Keep (TCYK) developed a visual identity for Bundle that, through colour, bold sans-serif typography, the high quality perceptions of embossed and debossed print work and plenty of space, reflects the quality of the products and the “softness, tranquility and security” that the service aims to help with during the “frenzy of birth”.

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