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Näsby Slottspark by Bedow

Opinion by Richard Baird

Logo and brochure design by Bedow for Swedish property development Näsby Slottspark

Näsby Slottspark is a residential property development located in Täby, a municipality situated north of Stockholm. The development is built around a 17th-century castle and its gardens, and is made up of three distinct structural groupings, Södra Parken, Norra Parken and Strandängarna. Each of these is characterised by a Scandinavian simplicity, lightness and truth to materials inside and out and by their surroundings, a landscape of natural grasses, hedgerows and parkland. This mix of regional legacy, natural beauty and modern structure is expressed by the development’s visual identity, designed by Bedow, through logo design, type choice, illustration and photography online and in the material composition, finish and layout of brochures.

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Goldlink Magazine by Spy

Opinion by Richard Baird

New design by Spy for Goldsmiths' alumni magazine Goldlink

Goldsmiths’ biannual alumni magazine Goldlink has been redesigned by Spy, the design studio behind the university’s graphic identity. The magazine is distributed to over 50,000 former students and staff nationally and internationally, and in the redesign, needed to strengthen the relationship with its readership and reflect Goldsmiths’ position as a creative force with a rich research and academic legacy. Spy’s approach develops and employs the bold graphic language of the university, built around Commercial Type’s Druk and a preference for eye-catching blocks of colour set alongside or filtered into emotive images.

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Platform 10: Live Feed by Pentagram

Opinion by Richard Baird

Platform 10: Live Feed a book designed by Pentagram partner Natasha Jen for the Harvard University Graduate School of Design

Platform 10 is the latest edition of the Harvard University Graduate School of Design’s annual abstract of student work, events, lectures and exhibitions. Under the theme “Live Feed” and inspired by social media feeds, Pentagram’s Natasha Jen and team have collated and formalised the 2016-2017 school year, in reverse chronological order, presenting this as a timeline of images drawn from a crowd-sourced database of 117,518 files. The pages of Platform 10 are bound by a French fold, giving the book the quality of a single continuous stream of paper, which is augmented by the sequencing and cropping of images, and the way that these occasionally disappear into the crease.

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