The Very Best Design of 2018 — BP&O

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Piccolo by Here Design

Opinion by Richard Baird.

Graphic identity and packaging by Here Design for Italian seed brand Piccolo

Piccolo is an Italian seed brand with a particular favour for those that are ideal for urban growers, people with small balcony gardens or working with limited space. It is a brand with character, with product naming that includes Slim Jim Aubergine and Spacemaster Cucumber expressing the space-smart dwarf varieties of the range.

Piccolo worked with UK-based studio Here Design to develop a new graphic identity that would establish a distinct and cohesive visual language across their packaging. With a miniature storybook-like quality and an illustrative approach that plays with both the bold and the granular, these tell the story of Piccolo, bring to light the rewarding experience of growing, and intend to engage with the many urban gardeners of the world.

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Who Protects Me From Violence? by Bedow

Opinion by Richard Baird.

Who Protects Me from Violence? a UNICEF publication on domestic violence against children in Sweden designed by Bedow

Who Protects Me from Violence? is a new publication from UNICEF that focuses on the prevention of domestic violence against children in Sweden. Bedow worked with UNICEF to bring to life the real and often day to day traumas of children in violent domestic situations, and bring to light preventative measures through words, images and layout. The publication is 210×297 mm, features 72 pages and was printed as an edition of 3,000.

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London Fashion Week by Pentagram

Opinion by Richard Baird.

Graphic identity and invitation for London Fashion Week Men's by Pentagram

Twice a year the British Fashion Council exhibits the very best in British fashion to national and international audiences. It does this through three events, each held at Store Studios on the Strand. London Fashion Week (LFW) and London Fashion Week Men’s (LFWM) offer the industry a look at upcoming womenswear and menswear collections, while London Fashion Week Festival (LFWF) provides the general public with a unique shopping experience.

The London-based studio of Pentagram, led by partners Jody Hudson-Powell and Luke Powell, created the graphic identities for all three events. While each is distinct in its content and audience, they are linked by the concept of ‘discovery’, and the intention of bringing to light and juxtaposing emerging new talent and London Fashion Week’s enduring legacy. This is expressed by the intersection of lettering and type. Each event is founded on this interaction, yet has its own unique character which then forms a continuity across their own print and digital communications, from posters and brochures to motion graphics and supergraphics.

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