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Kimski by Franklyn, United States

Opinion by Richard Baird.

Brand identity and signage by New York studio Franklyn for Chicago’s Korean Polish street food restaurant Kimski

Kimski is a Korean-Polish street food restaurant, created by Ed Marszewski and chef Won Kim, located in the Bridgeport area of Chicago. The restaurant has a distinctive interior of geometric wood panelling, bright yellow stools, utilitarian booth seating, wood panelled ceiling and concrete floor with a warehouse quality in its space, shape and box-like exterior. In contrast, Kimski’s brand identity, developed by New York graphic design studio Franklyn and informed by the mash-up of culture, is a full of illustrative flourish, colour and character. This runs across menus, coasters, business cards and t-shirts, and punctuates dark exterior as backlit signage.

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The International by Studio South, New Zealand

Opinion by Richard Baird.

Logo, brochures, stationery and invitations by Studio South for Auckland apartment complex The International

The International is a new apartment complex, located not far from Auckland’s Albert Park, with 88 luxury residencies. The building, a repurposed former office, is currently being transformed into an iconic structure with a contemporary exoskeleton of elongated beams. To promote the building and help sell apartments off-plan, the graphic designers at Studio South worked with the developer behind The International to create a holistic brand identity and marketing package.

Alongside a variety of printed assets, which included brochures, stationery, business cards, event invitations and floorplans, Studio South were also involved in the spatial design of an apartment showroom, informed by the earthy tones of Rufus Knight’s interior design and taking their cues from luxury brands. This post features some extensive specification insight so be sure to scroll down to the bottom of the article.

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Arco by Raw Color, the Netherlands

Opinion by Richard Baird.

Brand identity and print for furniture manufacturer Arco by Raw Color, The Netherlands

Arco is a family run contemporary furniture design and manufacturing company that currently rests in the hands of fourth generation family members, and has a respectable 110 year history. Arco has tables and chairs at the heart of its collection and specialises in woodwork, a reflection of its location in Winterswijk, an area of dense natural woodland in East Netherlands.

Eindhoven-based graphic design studio Raw Color worked with Arco Creative Director Jorre van Ast to revise the company’s brand identity, with a focus on its unique location and local production. This is expressed through the documentation of the surrounding area, the factory and its craftsmen. While the logotype remains the same, Raw Color delivered a compelling visual identity that juxtaposes solid colour and seasonal image, and uses contemporary type to deliver a collective tone of voice. This extends across and links a variety of print communication that includes business cards, leaflets, brochures, catalogues and postcards.

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