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Helsinki City Museum by Werklig, Finland

Opinion by Richard Baird.

Logo and branded shopping bags by Finnish graphic design studio Werklig for Helsinki City Museum

Helsinki City Museum, through its collection of objects and images, provides visitors with historical insight into the everyday lives and personal experiences of the people of Helsinki. It is free to enter and features 2400 sqm of exhibitions and public spaces, a cafe, inner courtyard, areas to relax and conference rooms.

To coincide with a move to a new space; created by interior architecture office Kakadu and located in the oldest part of the city, the museum worked with Scandinavian graphic design studio Werklig to develop a new visual identity based around the Museum’s vision that “Everyone has the opportunity to fall in love with Helsinki”. This runs across stationery, business cards, merchandise, ad campaign, signage and website created in collaboration with Byroo.

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Sauvage by Triboro, United States

Opinion by Richard Baird.

Branding and illustrated menu by New York design studio Triboro for Brooklyn cafe and bar Sauvage

Sauvage is a Brooklyn-based cafe and cocktail bar from Joshua Boissy and Krystof Zizka, the duo behind Maison Premiere. It is described as being reflective of the staple establishments of New York and Paris, and has a menu of French-accented American dishes. This is also reflected throughout its interior design, a mix of mosaic flooring, brass rimmed circular tables, bent wood furniture, ornamental mirrors, brass fixtures and fittings, and a curved bar with a white marble top.

Sauvage’s visual identity, designed by New York studio Triboro, mirrors some of the period European and American interior influences, whilst working in individual personality through colour and form. This runs across business cards, menus, coffee cups, coasters and tote bags, and included signage and web design.

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Sentralen by Metric Design, Norway

Opinion by Josh Nychuk.

Brand identity for Oslo-based cultural centre and co-working space Sentralen by Metric Design, Norway

The former building of Norway’s first savings bank, which began as a social initiative to serve the working class people of Oslo, now houses Sentralen, a mixed-use cultural centre. Sentralen continues in the traditions of the bank, functioning as a hub for innovators concerned with and looking to address present day societal issues.

The centre houses over 350 tenants working in cultural production, while also accommodating business needs through small meeting spaces and venues for conferences. It also intends to bring the neighbourhood to life with activities throughout the week in one of its six performing arts venues, a classic cocktail bar and restaurant with a menu of contemporary Norwegian dishes.

Scandinavian studio Metric Design was responsible for the visual identity design of Sentralen (main entity), Sentralen UNG (youth) and Sentralen Restaurant (plus bar & cafeteria), as was well as way-finding program and website which connects guests with all there is to experience at the centre. While a comprehensive project, this article focuses on visual identity and way-finding components, and was kindly written by New York-based Canadian freelance designer, writer and educator Josh Nychuk.

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