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Bombonería Pons by Mucho, Spain

Opinion by Richard Baird.

Brand identity and gold foiled and edge painted business cards for chocolatier and confectioner Bombonería Pons designed by Mucho

Bombonería Pons is a family owned Barcelona based business, established in 1960, dedicated to producing the finest handcrafted chocolates. With a desire to engage with a younger consumer Bombonería Pons worked with international graphic design studio Mucho to develop a brand identity that would be sensitive to its traditional values and history yet give it a contemporary appeal. This extended across packaging, brochure, stationery, business cards and print communication.

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Goldsmiths, University of London by Spy, United Kingdom

Opinion by Richard Baird.

Branding for Goldsmiths, University of London by UK based graphic design studio Spy

Goldsmiths is a world-renowned public research university founded in 1891 and located in south-east London. It provides a diverse programme of study, but specialises in creativity, and covers the arts, design, humanities, and social sciences.

Goldsmiths’ heritage, which was reflected in its previous identity in a familiar and conventional manner, makes way for a far more current visual expression created by British graphic design studio Spy. This included an unassuming sans-serif logotype, a bold and expressive typographical system based around the font family Druk, a revised tone of voice and bright spot colour alongside those that are described as subdued. This unites a variety of print communication including, but not limited to, posters, postcards and welcome packs.

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Second Hand Orchestra by Bedow, Sweden

Opinion by Richard Baird.

Record sleeves for Second Hand Orchestra by Stockholm based graphic design studio Bedow

Second Hand Orchestra is a collection of tracks recorded for a documentary that was unfortunately and abruptly cancelled. Rather than let the work fall by the wayside, band leader Karl-Jonas Winqvist has released these as a limited edition album of 300 LPs. These feature a visual identity and packaging design of custom typography, individually numbered and block foiled sleeves, and screen printed t-shirts created by Stockholm based graphic design studio Bedow and bound by the concept of repurposing.

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