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AIGA Design Conference by Mother Design, United States

Opinion by Richard Baird.

Programme and brand identity system by New York based Mother Design for the AIGA Design Conference

The American Institute of Graphic Arts (AIGA) is a professional design organisation with a membership that covers all forms of visual communication, from graphic design, typography and interaction to branding, animation and environmental design. As well as supporting a community of over 25,000 nationwide members, advancing design as a professional craft, strategic advantage and vital cultural force, AIGA organises two biannual events; the AIGA Design Conference and GAIN: AIGA Design and Business Conference, which are held alternating years.

In 2016, the AIGA Design Conference became an annual event. This marked, after 100 years as standard-bearer for professional ethics and practices, a moment of transition, and the implementation of a new vision; to become a hub for “broader creative constituencies”.

Taking inspiration from the evolving nature of organisation and the unexpected ways that a diversity of people and ideas come together in one place, New York-based graphic design studio Mother Design created a multi-coloured visual identity of unusual forms, juxtaposition and sense of change for the AIGA Design Conference. This was implemented throughout the Las Vegas conference which took place between 17 – 19 October 2016.

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Galerija Kranjčar by Bunch, Croatia

Opinion by Richard Baird.

Brand identity, brochure and bookmark for Galerija Kranjčar by Bunch, Croatia

Galerija Kranjčar is an art gallery, located at the heart of Zagreb, opened in 2006 to showcase the work of Croatian contemporary artists and function as hub for a variety of cultural activities. The gallery is a long and unique space, one that balances the modern and historic. This can be seen in the meeting of smooth white walls, concrete floor and pillars alongside exposed room-length solid wood beams. Legacy, space and a diversity of artwork is reflected within the gallery’s brand identity, developed by Bunch, in the choice of type, which links stationery, business cards, print communication, brochures, tote bags and soon to launch website, and in the use of colour, paper choice and print finish.

Limited edition packaging by Bunch for Partenza by Renata Poljak

This post was updated in 2018 with a look at Bunch’s continued work for Galerija Kranjčar which included limited edition package design for Partenza, the video component of Renata Poljak’s installation at the gallery. Poljak’s work explores the global insecurities of contemporary society and the fragility of human existence. This is presented as projection, photo collages and production photographs inside the gallery, and outside through two laser-engraved USB keys, packaged within a custom box and alongside a certificate of authenticity.

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Croxley Park by Blast, United Kingdom

Opinion by Richard Baird.

Brand identity and brochure with uncoated paper and block foil print finish by Blast for UK business park Croxley Park

Croxley Park is a business park located two miles from the town of Watford, United Kingdom, with good local public transport links and twelve minutes from the M25, an arterial route that encircles Greater London. Although strategically placed to make the most of these networks, Croxely Park also has a unique 25 acre parkland setting. Currently, this is home to both multi-national companies and small start-ups, which make up the park’s 2,600 inhabitants.

With the aspiration of becoming one of the top UK business parks, and the intention of competing on a national and international scale, Croxley park worked with London-based graphic design studio Blast to conduct a strategic review, help clarify its positioning and create a new brand identity.

Based around the concept “&More”, Blast developed a solution that brings to life the environment and culture that surrounds the park, its amenities and high-quality service. This is brought together and expressed through cheerful colour and illustration, custom type treatment, photography and moving image, copyrighting, symbol and the materiality of brochure.

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