Posted: March 21, 2016 Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Alcohol Packaging, American Design, Best Packaging Designs, Brand Identity Blog, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, Coaster Design & Beer Mats, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Perky Bros, Drinks Packaging, Fonts In Use: Hawthorn, Fonts in Use: Verlag, Graphic Design, Graphic Design Blog, Illustration, Letterpress, Letterpress Business Cards, Microbrewery, Minimal Design, Monolinear Typography, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Typography, Spot Colours, Swedish Design, The Best Packaging of 2016, The Very Best of BP&O, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Forgotten Boardwalk is a New Jersey microbrewery producing uniquely flavoured, year-round and seasonal craft beer. It was set up by Jamie Queli, one of the youngest female brewery owners in the US, and draws its name from the folklore of the Jersey Shore Boardwalk. This is the foundation of an extensive new brand identity, designed by Tennessee based Perky Bros, which brings to life the sideshow oddities, historic events and darker side of the boardwalk’s past through quirky and well-realised illustrative detail and storytelling component. This runs across cans and growlers, business cards, coasters and tap handles.
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