BPO


Orson Burger Kitchen by Anagrama, Mexico

Opinion by Richard Baird.

Logotype and business cards with gold foil detail by Anagrama for San Pedro based burger bar Orson

Taking inspiration from the work of artist Edward Hopper, and the style of the American diners of the 1920s and 1930s, Mexican design studio Anagrama developed an interior and visual identity design for Orson, a restaurant in the city of San Pedro pairing burgers with a wide selection of wines and milkshakes. The project, alongside a distinctive interior design of material detail, contrasting colour and form, also included menus, packaging, business cards, and beer mats.

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H+J by Spy, United Kingdom

Opinion by Richard Baird.

Logo, branding and print by London-based studio Spy for catering business H+J

H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.

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Blå Bär by BVD, Sweden

Opinion by Richard Baird.

Brand identity and bags by Swedish studio BVD for Blå Bär, an Osaka-based retailer of Scandinavian goods

Blå Bär (Swedish for blueberries) sells a variety miscellaneous goods from Scandinavia from its store in Osaka, Japan. These include, but are not limited to, glass and kitchenware, soft furnishings, ornaments and jewellery. Many of these could be described as having something of a shared Scandinavian simplicity of form, lightness of colour, natural material quality and cheerful character in pattern and imagery. These are displayed within a well-lit space that blends white walls and shelves, a light wood floor and storage, with the blue of its brand identity, created by Stockholm-based graphic design studio BVD. This appears as a solid matte colour wall, glossy counter, pattern detail and display case, and runs across the store’s packaging.

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