BPO


Soto by Richards Partners, New Zealand

Opinion by Richard Baird.

Southside Group and Colliers International worked with New Zealand based studio Richards Partners to develop a graphic identity for their new property development, located in between Auckland’s Meadowbank and Remuera, which is made up of 58 ‘Residences’ and 7 exclusive ‘Pavilions’ designed by architects Monk Mackenzie and Hare Interiors.

The Soto name and graphic identity designed by Richards Partners functions as a way to tell a story of ‘mindful apartment living’ and expresses the unique material qualities of the residencies and pavilions. This is aimed at market downsizing from traditional homes, and is described as a combination of Japanese zen elements with a focus on an elegant materiality. This connects property brochures, material sample packs, advertising, website, display suite and signage.

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Sumer And The Modern Paradigm by Clase bcn, Spain

Opinion by Richard Baird.

Graphic identity and print by Clase bcn for exhibition Sumer And The Modern Paradigm

Sumer And The Modern Paradigm is an exhibition at Barcelona’s contemporary art gallery Fundació Joan Miró, and runs from 28th October 2017 to 21st January 2018. It intends explore and attempt to explain the influence of Mesopotamian art on modern artists, with a particular focus on the interwar period. The exhibition analyses work produced between the twenties and forties, takes a look at the documentation of Mesopotamian art that modern artists encountered and were inspired during this time, and looks to find the reasons for their fascination with the discoveries of ancient Near East artefacts. This relationship between between antiquity and modernity is expressed through the graphic identity of the exhibition, designed by Spanish studio Clase bcn, using a contrast of form and colour. This links a variety of printed communications and merchandise that included posters and flyers as well as tote bags and books.

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Modern Recreation by Blok, Canada

Opinion by Richard Baird & Seth Rowden

Graphic identity by Blok for subscription coffee service Modern Recreation

Modern Recreation (ModRec) is an international coffee subscription service that offers its subscribers an ever-changing selection of the very best in micro-roast coffees sourced from around the world. ModRec takes pride in its positioning; the rejection of artifice, pretence and mass culture in favour of what it says is a realness, spontaneity and individuality. This attitude, and the unique character of ModRec’s coffee collections, is expressed throughout its graphic identity; in the remixing of colour, type and form, and alongside intimate imagery and in the individual and straight talking tone of voice used online. This was developed by Canadian design studio Blok with the result being a cheerful blend of the modern and personable, variety and discovery.

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