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Yumn by Filthymedia, United Kingdom

Opinion by Richard Baird.

Logo and menu design featuring Colorplan paper by Brighton-based Filthymedia for Boxpark Croydon's casual luxury restaurant Yumn

Yumn is a casual luxury restaurant located within Croydon’s Boxpark, a pop-up mall for independent and global fashion and lifestyle stores, cafes and restaurants, housed within converted shipping containers. Yumn is a smaller and more intimate version of Yumn Brasserie with a similar approach to interior in its mix of blue pinned leather upholstered seating and high quality finishes, but shares something of Boxpark’s utilitarian build in its unpolished concrete walls, some of its fixtures and fittings and the industrial qualities of its brand identity, created by Brighton-based graphic design studio Filthymedia. This included menus and business cards, window graphics and signage.

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Well Coffee by Bond, Finland

Opinion by Richard Baird.

Brand identity and coffee cups by Bond for Helsinki-based vegetarian café Well Coffee

Well Coffee is a new vegetarian café in the centre of of the Finnish capital of Helsinki. It has a distinctive interior of steel frames and wood surfaces, exposed concrete walls, drilled and CNC cut panels of circles, large menu board, marine lamps and potted plants. These blend the current and utilitarian with the more welcoming. Scandinavian graphic design studio Bond worked with the café on brand identity. This included illustration and custom typography, implemented as signage, across packaging and throughout website. These are linked by wave-like elements, inspired by the symbol associated with cafe’s location in Kaivopiha, and recurring circular detail that makes a connection with interior design.

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Modern by Dwell Magazine by Collins, United States

Opinion by Richard Baird.

Branding and packaging by New York design studio Collins for product and furniture range Modern by Dwell Magazine, a collaboration with Target.

Modern by Dwell Magazine is a new range of home decor products, tablewear and furnishings for those who want to create a welcoming space with a modern aesthetic. It is a collaborative project between design and architecture magazine Dwell, designers Chris Deam and Nick Dine of Deam+Dine, and the American retailer Target.

The range features over 120 products. From chairs, tables and glassware to kitchen utensils, bowls and cocktail shakers. These all balance an everyday functionality with what is described as a high-quality material beauty and share a modernistic design foundation, good design for everyone, only truly made a reality with more recent improvements to mass manufacturing.

New York-based design company Collins, working with the Target Creative Team, drew on a similar modernistic approach taken by Modern’s designers to create brand identity and packaging. This can be seen in structure and high quality materials, and throughout the range’s graphic expression, a balance of high-impact colour, typographical detail and a practical grid-based layout.

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