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Modern by Dwell Magazine by Collins, United States

Opinion by Richard Baird.

Branding and packaging by New York design studio Collins for product and furniture range Modern by Dwell Magazine, a collaboration with Target.

Modern by Dwell Magazine is a new range of home decor products, tablewear and furnishings for those who want to create a welcoming space with a modern aesthetic. It is a collaborative project between design and architecture magazine Dwell, designers Chris Deam and Nick Dine of Deam+Dine, and the American retailer Target.

The range features over 120 products. From chairs, tables and glassware to kitchen utensils, bowls and cocktail shakers. These all balance an everyday functionality with what is described as a high-quality material beauty and share a modernistic design foundation, good design for everyone, only truly made a reality with more recent improvements to mass manufacturing.

New York-based design company Collins, working with the Target Creative Team, drew on a similar modernistic approach taken by Modern’s designers to create brand identity and packaging. This can be seen in structure and high quality materials, and throughout the range’s graphic expression, a balance of high-impact colour, typographical detail and a practical grid-based layout.

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Galerija Kranjčar by Bunch, Croatia

Opinion by Richard Baird.

Brand identity, brochure and bookmark for Galerija Kranjčar by Bunch, Croatia

Galerija Kranjčar is an art gallery, located at the heart of Zagreb, opened in 2006 to showcase the work of Croatian contemporary artists and function as hub for a variety of cultural activities. The gallery is a long and unique space, one that balances the modern and historic. This can be seen in the meeting of smooth white walls, concrete floor and pillars alongside exposed room-length solid wood beams. Legacy, space and a diversity of artwork is reflected within the gallery’s brand identity, developed by Bunch, in the choice of type, which links stationery, business cards, print communication, brochures and soon to launch website, and in the use of colour, paper choice and print finish.

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Croxley Park by Blast, United Kingdom

Opinion by Richard Baird.

Brand identity and brochure with uncoated paper and block foil print finish by Blast for UK business park Croxley Park

Croxley Park is a business park located two miles from the town of Watford, United Kingdom, with good local public transport links and twelve minutes from the M25, an arterial route that encircles Greater London. Although strategically placed to make the most of these networks, Croxely Park also has a unique 25 acre parkland setting. Currently, this is home to both multi-national companies and small start-ups, which make up the park’s 2,600 inhabitants.

With the aspiration of becoming one of the top UK business parks, and the intention of competing on a national and international scale, Croxley park worked with London-based graphic design studio Blast to conduct a strategic review, help clarify its positioning and create a new brand identity.

Based around the concept “&More”, Blast developed a solution that brings to life the environment and culture that surrounds the park, its amenities and high-quality service. This is brought together and expressed through cheerful colour and illustration, custom type treatment, photography and moving image, copyrighting, symbol and the materiality of brochure.

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