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Paulig Kulma by Bond, Finland

Opinion by Richard Baird.

Interior, print and packaging designed by Bond for Helsinki-based coffee shop, roastery and barista institute Paulig Kumla

Paulig Kulma is distinctive space, located in the heart of Helsinki, developed by Paulig, the leading coffee brand in the Nordics. It combines a coffee shop, roastery and barista institute, and intends to appeal to a broad customer group, and accommodate a variety use cases throughout the day.

Paulig Kulma serves multiple functions. From the inviting and flexible space of the coffee shop, to the industry and craft of the roastery, and the creativity and process taught at the barista institute. Although these exist within separate areas, interior design and brand identity, created by Scandinavian design studio Bond, brings these together as a continuous, integrated and rich brand experience, in print across business cards, coffee packaging and labelling, as interior graphics, menu boards and lighting, and in the choice of furnishings, fixtures and fittings.

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Finland 100 by Kokoro & Moi, Finland

Opinion by Richard Baird.

Brand identity, illustration and packaging by Kokoro & Moi for the celebration of Finland's centenary

This year Finland celebrates its centenary and will mark the occasion with a broad programme of events created and supported by a wide range of stakeholders. Based around the theme of “Together”, and with the intention of creating a cohesive and useful system to unite events and initiatives from local councils and independent organisations and businesses, Scandinavian design studio Kokoro & Moi created “Finland’s Faces”, a brand identity made up of an extensive and diverse library of faces, drawn in a variety of styles.

With a desire to be inclusive Kokomo & Moi also developed an online platform and complimentary app with developer Great Apes as a strategic part of brand identity. This invites Finns and friends of Finland to participate and edit selfies into unique cartoons, to share these via the social media or submit these to be part of the ‘Finland’s Faces’ collection. These will be used as part of event communications throughout the year.

Alongside print communications and packaging, Kokoro & Moi also developed advertising and several other projects that make up Finland 100. These included product, spatial and interactive design, working in collaboration with Miltton Creative.

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Brewdog’s Lone Wolf by B&B Studio, United Kingdom

Opinion by Richard Baird.

Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s distillery in Scotland, the only one to make base spirit from grain under one roof, a roof specially modified to accommodate a 19m high 60-plate rectification column to get the purest results possible.

The range features a brand identity and packaging design created by London-based B&B Studio. This is described as being in defiance of category codes and conventions, and features a stripped back label design and wolf’s head motif as expressions of product purity and the brand’s outsider stance. The range will be available at Brewdog bars, and as part of Brewdog’s equity scheme. This post was updated November 2017 with images and thoughts on the design of Lone Wolf’s new tonic water and G&T range.

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