Opinion by Richard Baird.
Somerset is described as being Canada’s top printer, known for its precision, attention to detail and ability to pull off complex jobs. Alongside reproduction services, Somerset, a family-run business, also provides extensive print finishing services. Inspired by this, the stacked paper of the press, and with the intention of engaging a new generation of designers, Toronto based studio Leo Burnett developed a new brand identity for Somerset that showcases its capabilities and establishes an impactful and distinctive continuity between print and website. Although this project was launched last year, after three years of development, it has recently been documented by Leo Burnett online to coincide with the launch of their new website.
Selected by Richard Baird.
2016 has been a great year for new brand identities and packaging. There have been a wealth of studios, well-established and fledgling, producing some fantastic work. New to BP&O this year was UK studio Zak Group, Copenhagen-based Kontrapunkt and New York studio Triboro.
This post, the last of four—also check out Packaging of 2016, Brand Identities of 2016 and Graphic Design of 2016—is made up of studios selected from those that had three or more features on the site over the last year. Small studios were listed alongside those with multiple offices in terms of quality and a commitment to documenting projects.
Four studios stood out for the diversity and extent of their work, and their balance of concept, clear communicative intention and compelling aesthetic. These have made it into BP&O’s Best Of Series, a feature that regular readers will probably now know brings together the most interesting, unexpected or unusual projects published on the site for another opportunity to be seen and shared.