BPO


The Best of BP&O — Brand Identities of 2016

Selected by Richard Baird.

The Best Brand Identities of 2016

2016’s brand identity highlights included Franklyn’s work for Kimski, which featured some playful and idiosyncratic illustrative detail, Triboro’s colourful imagery for New York restaurant Sauvage, and Sagmeister & Walsh’s brand identity and mural for Otium. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.

This feature brings together the most interesting, unexpected or unusual projects published on the site in 2016 for another opportunity to be seen and shared. These balance a strong concept with a compelling aesthetic and communicative intention that, between them, appropriately plays with photography, colour, texture, layout, form, type, print finish and on one occasion, also extends to interior design.

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The Best of BP&O — Packaging of 2016

Selected by Richard Baird.

The Very Best Creative Packaging Design of 2016

2016’s package design highlights included Bond’s work for Allsorts Black & White Edition, Bielke & Yang’s packaging for Solrug and Stockholm Design Lab’s boxes for Víspera Coffee. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series. This feature brings together the most interesting, unexpected or unusual packaging systems published on the site during 2016 for another opportunity to be seen and shared. These balance a strong and appropriate concept with a compelling aesthetic that, between them play with image, colour, texture, layout, form, type and print finish. What were your favourites of 2016?

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UAL 2017–18 Campaign by Spy, United Kingdom

Opinion by Richard Baird.

Brochures by Spy for the University of the Arts London 2016–17 campaign

The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around Helvetica, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.

This week London-based graphic design studio Spy published images of their work on UAL’s 2016 campaign for the 2017–2018 academic year, developed for Camberwell, Chelsea and Wimbledon. Spy were commissioned, for the second year, to develop an engaging brand campaign that would drive student recruitment and brand awareness. The campaign included posters, brochure, flyers and animations.

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