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H+J by Spy, United Kingdom

Opinion by Richard Baird.

Logo, branding and print by London-based studio Spy for catering business H+J

H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.

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Artek Helsinki by Tsto, Finland

Opinion by Richard Baird.

Brand identity and shopping bags by graphic design studio Tsto for furniture and homeware store Artek Helsinki.

Artek is a Finnish furniture and product design business and retailer with a flagship store in Helsinki. It was founded in 1935 by architect Alvar Aalto and wife Aino Aalto, the arts promoter Maire Gullichsen and art historian Nils-Gustav Hahl.

Artek grew alongside and shared many of the qualities of the  20th century modernist movement, blending art and technology, and making the most of improved technical expertise in mass manufacturing to produce well-crafted and functional products from good quality materials for everyday living. The company has remained true to these values, and its 2nd cycle initiative, a platform for reselling Artek furniture, is a testament to the aesthetic and material longevity of its products.

Artek worked with Scandinavian graphic design studio Tsto to build out the visual identity system of their flagship store, Artek Helsinki. The studio’s approach layers this system with additional type, illustration created from the partial forms of Artek’s product range and establishes a new set of visual guidelines. This runs across and links tags, stationery, business cards, packaging, magazine covers and shopping bags.

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Well Coffee by Bond, Finland

Opinion by Richard Baird.

Brand identity and coffee cups by Bond for Helsinki-based vegetarian café Well Coffee

Well Coffee is a new vegetarian café in the centre of of the Finnish capital of Helsinki. It has a distinctive interior of steel frames and wood surfaces, exposed concrete walls, drilled and CNC cut panels of circles, large menu board, marine lamps and potted plants. These blend the current and utilitarian with the more welcoming. Scandinavian graphic design studio Bond worked with the café on brand identity. This included illustration and custom typography, implemented as signage, across packaging and throughout website. These are linked by wave-like elements, inspired by the symbol associated with cafe’s location in Kaivopiha, and recurring circular detail that makes a connection with interior design.

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