BPO


The National Insti­tute of Dra­matic Art by Maud, Australia

Opinion by Richard Baird.

Black block foiled corporate handbook designed by Maud for The National Insti­tute of Dra­matic Art

The National Institute of Dramatic Art is a national education and training organisation for the performing arts in Australia, and is respons­ible for developing the talents of some of the country’s biggest stars. With the continued demo­crat­isa­tion of per­form­ance through digital platforms such as Youtube, and concerns that this had the potential to undermine NIDA’s con­ser­vatoire approach, NIDA pursues a tech­nical mas­tery as a way to preserve a high stand­ard of education.

NIDA looked to design studio Maud to help redesign its visual identity system in a way that help a world-renowned organisation maintain its international presence, prominence and authority within an increasingly accessible field, and broaden its appeal beyond the dramatic arts to include per­form­ance skills across a wide range of industries. The project included logotype, signage, prospectus, business cards, brand guidelines and brochure.

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Theatre Royal Plymouth designed by Spy

Opinion by Richard Baird.

Business cards for Theatre Royal Plymouth designed by Spy

Theatre Royal Plymouth (TRP) is the largest and best attended regional producing theatre in the UK and leading promoter of theatre in the South West. It runs a diverse programme of performances, activities and events, and has a 1300 seat auditorium capable of delivering West End musicals, opera and ballet, as well as a smaller 175 seat theatre for experimental productions. The building, located on Plymouth’s Royal Parade, also houses a café, restaurant and community performance space.

In response to increased competition TRP looked to diversify its audience, retain current visitors and to improve the uptake of its outreach programmes through a new visual identity system as part of a wider regeneration project. Developed by London based Spy, the visual identity system was created to reflect the dynamic nature and joy of experiencing live performance and to connect with a broader audience. This was achieved through a vibrant colour palette of shifting planes, patterns and light, and a holistic approach that, alongside logo and print, included animation, signage and wayfinding.

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