BPO


Frameline by Mucho, United States

Opinion by Richard Baird.

Brand identity and stationery by Mucho for San Francisco based LGBT film festival and nonprofit arts organisation Frameline.

Frameline is a San Francisco-based nonprofit arts organisation and LGBT film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBT film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery and business cards, as well as campaign material such as invitations and posters.

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The National Insti­tute of Dra­matic Art by Maud, Australia

Opinion by Richard Baird.

Black block foiled corporate handbook designed by Maud for The National Insti­tute of Dra­matic Art

The National Institute of Dramatic Art is a national education and training organisation for the performing arts in Australia, and is respons­ible for developing the talents of some of the country’s biggest stars. With the continued demo­crat­isa­tion of per­form­ance through digital platforms such as Youtube, and concerns that this had the potential to undermine NIDA’s con­ser­vatoire approach, NIDA pursues a tech­nical mas­tery as a way to preserve a high stand­ard of education.

NIDA looked to design studio Maud to help redesign its visual identity system in a way that help a world-renowned organisation maintain its international presence, prominence and authority within an increasingly accessible field, and broaden its appeal beyond the dramatic arts to include per­form­ance skills across a wide range of industries. The project included logotype, signage, prospectus, business cards, brand guidelines and brochure.

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Design Museum by Bond, Finland

Opinion by Richard Baird.

Logotype and tickets designed by Bond for for Helsinki's Design Museum – Designmuseo

Designmuseo is a Finnish design museum, housed in a late 19th century building by architect Gustaf Nyström, and located on Helsinki’s Korkeavuorenkatu Street. The museum exhibits national and international work from the fields of fashion, industrial and graphic design, and, alongside its permanent exhibition of Finnish design from 1870 to the present, also hosts a variety of temporary exhibitions throughout the year.

With the intention of raising the museum’s profile and improving visitor experience Designmuseo worked with Bond to develop a new visual identity treatment which included exhibition design, signage, wayfinding, marketing and web design. Inspired by Finnish designer and architect Alvar Aalto, Bond’s system leverages a modular aesthetic to link bold and reductive forms with detailed typographical arrangements in a way that blurs the line between creative play and a sense of industry.

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