Interbrand’s Melbourne office have recently completed the design for Australia Post’s new domestic parcel range. Developed to aid the continuing increase in on-line shopping the solution provides a more ‘straightforward, hassle-free’ design language that builds on AP’s new identity system – also created by Interbrand – by taking an expected but well executed utility of ample white space, large stretches of flat colour, a clear, consistent and communicative format, iconography and simple language choice and fusing these with the subtle, proprietary detail and contrasting sizes of a custom sans-serif typeface.
Spoorbeeld is a on-line document, created by Bureau Spoorbouwmeester, that outlines the design policies of Dutch Railway’s infrastructure from the perspective of the traveler and provides legal guidance to both government and the private sectors. Spoorbeeld’s identity, visual language, stationery and digital presentation, developed by Amsterdam-based graphic design studio Lava, mixes industry, utility and accessibility through a flat colour palette, modular, stencil cut logo-type and simple digital tablet-based format.
Breakwater is a Swedish logistics company that services the marine cargo sector. Their visual identity and stationery, created by Gothemburg-based studio Lundgren+Lindqvist, brings together the themes of open sea, systems and cargo through the vertical and horizontal intersection of a geometric sans serif, simple grid-based layout, plenty of space and a vivid blue and icy white colour palette.