BPO


Borders Railway Opening Celebrations by KVGD, United Kingdom

Opinion by Richard Baird.

Branding for Borders Railway Opening Celebration by Glasgow based graphic design studio KVGD

Borders Railway is 30 miles of new track, built largely upon the old Waverley Line, that runs between Edinburgh and Tweedbank within the Scottish Borders. Its commissioning saw the end of a fifty year wait for train services to be reinstated in the region and is the longest new domestic railway to be constructed in Britain for over 100 years.

The line was opened by Her Majesty The Queen, accompanied by the Duke of Edinburgh, on September 6th, and was marked by a journey from Edinburgh, aboard a steam engine, and by the unveiling of a plaque at Tweedbank station.

Stark Events commissioned Glasgow based graphic design studio KVGD to develop a visual identity for the opening of the railway. This included logo design, commemorative brochure, tickets, plaque and brand guidelines, and also extended to badges, flags, tote bags and banners.

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Domestic Parcels designed by Interbrand

Packaging designed by Interbrand for Australia Post

Interbrand’s Melbourne office have recently completed the design for Australia Post’s new domestic parcel range. Developed to aid the continuing increase in on-line shopping the solution provides a more ‘straightforward, hassle-free’ design language that builds on AP’s new identity system – also created by Interbrand – by taking an expected but well executed utility of ample white space, large stretches of flat colour, a clear, consistent and communicative format, iconography and simple language choice and fusing these with the subtle, proprietary detail and contrasting sizes of a custom sans-serif typeface.

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Spoorbeeld designed by Lava

Logo built form modular components for Dutch Railway's design infrastructure guide Spoorbeld created by Lava

Spoorbeeld is a on-line document, created by Bureau Spoorbouwmeester, that outlines the design policies of Dutch Railway’s infrastructure from the perspective of the traveler and provides legal guidance to both government and the private sectors. Spoorbeeld’s identity, visual language, stationery and digital presentation, developed by Amsterdam-based graphic design studio Lava, mixes industry, utility and accessibility through a flat colour palette, modular, stencil cut logo-type and simple digital tablet-based format.

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