Opinion by Richard Baird.
Norwegian Shipowners’ Association is a group of businesses that collectively employ over 55,000 seafarers and offshore workers from more than 50 different nations. The association’s new visual identity, created by Oslo based design agency Neue, captures the open sea and sense of knowledge and experience with a two colour square and traditional serif combination.
Eurostar is a high speed train service through the channel tunnel linking London, Paris and Brussels, owned by Eurotunnel it was opened in 1994. With expected growth this year through acquisitions and line extensions Eurostar have announced that they will be re-branding the service to suitably reflect this new expansion.
Škoda is a Czech car manufacturer established in 1859 which started producing bikes, motorcycles and then automobiles at the start of the 20th century. In 1990 they were purchased by the Volkswagen Group and saw significant growth of 51% in 2010 compared to the previous year. As of March 2011 they will introduce a new identity to better represent their more ecological, innovative and aspirational vision of the future.