Doce Cielos is a traditional handcrafted Mexican honey brand with a mission ‘to encourage the recognition and consumption of native apiculture products’ and emphasise their ‘richness in flavor, texture, color and benefits to personal health’.
The brand’s visual identity and packaging solution, developed by independent design agency Anagrama, is an unusual craft and corporate juxtaposition delivered through a well spaced but fairly neutral sans-serif logo-type, the scientific numbering of products, plenty of space alongside the very fine hand sketched bee and a raised illustrative detail that avoids the hexagonal design tropes in favour of a honey drop loop – drawing together region and product – running across the circumference of the jars.
It is a direction that while incredibly restrained in its typographical approach manages to not only balance an almost clinical consistency and high quality with a sense of handcraft and local industry but also offers an originality and conceptual richness to a visually stagnant product sector.
Based around a halftone illustrative interpretation of traditional Persian patterns alongside a tactile thermographic ink process and utilitarian typography, Cloudy Co.’s design solution delivers a really love sense of detail within detail, texture and colour. It transforms the geometric into the organic through contemporary technique infusing the label with a rich depth and density that resonates well with the often complex flavour profiles of wine and the art and craft nature of its production, while also conveying the modern philosophies and interior design of the restaurant.
Smith-Wykes is a London and Paris-based male fashion brand driven by the values of ‘creative independence’ ‘generosity of spirit’ and the ‘celebration of character.’ The brand’s visual identity, a combination of simple a san serif logo-type, a reductionist twist on the classic and often highly illustrated crest and a deep blind emboss – created by Studio Small – puts a contemporary and practical spin on traditional values and visuals alongside subtle craft cues.