Shift is a Norwegian brand of high quality supplements from Vitalkost that aims to alter category convention and perception with a clearer and more open presentation of information and encourage a more critical consumer approach to supplement choice. Based around the concept of shifting perspectives, design agency Ghost developed an identity and packaging solution that delivers a new and unusual pharmacological / technological utility alongside more retrospective undertones to convey traditional values, contemporary quality and information accessibility.
“Owned by art dealer Suzanne Egeran and based in Istanbul, Egeran Galeri represents a mix of emerging and established artists, both Turkish and international, within a program rooted in traditions of conceptual art. Located on the coast of the Bosphorus strait and designed by Sanal Architecture, the gallery carries distinctive architectural characteristics, with diagonal walls that disrupt the space from a conventional geometry.”
“Taking these defining traits as a foundation for the Egeran identity system, Project Projects designed a wordmark which is itself comprised of modernist grotesque letterforms, each broken into delicate fragments by elegantly intersecting diagonals. Applied on front door signage, a stencil version based upon these custom typographic elements translates the graphic identity back to a physical, visceral dimension.” – Project Projects