SoftKinetic is a leading Brussels based developer of gesture recognition technology for the consumer electronic and private sectors. As part of a rebranding exercise undertaken towards the end of 2011, SoftKinetic approached user-centric independent design agency Method to develop an identity that would capture the company’s changing technological focus.
These are the five projects I reviewed during February that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Daum & Co, formerly Daum Partners is a Melbourne based business advisory and management consultancy founded by Tony Karantonis. Their new identity, created by boutique design agency Hunt & Co., combines the brand’s smart, strategic thinking and productivity with a simple monogram device and its sense of character, creativity and individuality of the service through a series of contrasting illustrations.