BPO


Penny Royal Films designed by Alphabetical

Monogram and logotype designed by Alphabetical for Penny Royal Films

Penny Royal Films is a UK based collaborative production studio that provides live action, motion graphics, sound and interactive design, branding and concept development services to the film, television and online industries. Earlier this year graphic design studio Alphabetical developed a new visual identity for Penny Royal Films which confidently mixes the practical sensibilities of a stencil cut PR monogram and a distinctive high quality copper foil print finish.

Continue reading this article


The Sour Patch Kids by Dale Doyle

Packaging design for confectionery brand Sour Patch Kids led by Landor's creative director Dale Doyle

I thought I would break from the contemporary simplicity of BP&O’s usual articles with a brighter and more playful packaging project led by Landor’s creative director Dale Doyle.

The Sour Patch Kids is a US brand of confectionary created by Paul Mihalick in the early days of soft sugar-coated candy and now owned by Cadbury Schweppes. The brand’s new packaging and visual identity replaces the dated illustrated characters of the original and draws on the products iconic and nostalgic silhouette to create a solution that hints at a new world inhabited by sweets.
Continue reading this article


Evo designed by Saffron

Logo with a restrained geometric and monochromatic aesthetic for Spanish bank Evo designed by Saffron

March saw the launch of Evo, a new bank with a customer first proposition and over 120 planned branches across Spain. Evo’s identity, developed by international design agency Saffron, utilises a geometric and monochromatic approach to visualise a clear, honest and understandable banking practice and its single product offering.

Continue reading this article