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The Sour Patch Kids by Dale Doyle

Packaging design for confectionery brand Sour Patch Kids led by Landor's creative director Dale Doyle

I thought I would break from the contemporary simplicity of BP&O’s usual articles with a brighter and more playful packaging project led by Landor’s creative director Dale Doyle.

The Sour Patch Kids is a US brand of confectionary created by Paul Mihalick in the early days of soft sugar-coated candy and now owned by Cadbury Schweppes. The brand’s new packaging and visual identity replaces the dated illustrated characters of the original and draws on the products iconic and nostalgic silhouette to create a solution that hints at a new world inhabited by sweets.
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Evo designed by Saffron

Logo with a restrained geometric and monochromatic aesthetic for Spanish bank Evo designed by Saffron

March saw the launch of Evo, a new bank with a customer first proposition and over 120 planned branches across Spain. Evo’s identity, developed by international design agency Saffron, utilises a geometric and monochromatic approach to visualise a clear, honest and understandable banking practice and its single product offering.

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Heartlands designed by A-Side

Logo for West Cornwall redevelopment and culture centre Heartlands designed by A-Side

Located in the Pool region of West Cornwall, Heartlands, previously home to a tin mine, recently underwent a period of redevelopment after 400 years of inactivity and was opened up to the general public this spring. The Heartlands’ identity, designed by UK based creative studio A-Side, takes the systematic approach of heavy industry, machinery and elemental materials and gives it a playful accessible twist.

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