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Vitra Packaging 2016 by BVD, Sweden

Opinion by Richard Baird.

Package design for Vitra by Swedish design studio BVD

Vitra is a Swiss furniture manufacturer that holds the European license to many of Herman Miller’s ranges. It has a large and diverse catalogue of contemporary home and office furnishings, furniture for public spaces and timeless classics by notable designers such as Charles & Ray Eames, George Nelson and Verner Panton.

After years of admir­ing Vitra’s range of fur­ni­ture, Scandinavian graphic design studio BVD recently had the oppor­tu­nity to develop a new pack­ag­ing system for the company.

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Åhléns Hem by Twenty-five Art House, Sweden

Opinion by Richard Baird.

Sign design and wayfinding for Ahlens Hem by 25AH

Åhléns is a department store and one of Sweden’s leading retailers. It has locations in many of the cities across the country, with 18 in Stockholm alone, and also trades in neighbouring Norway. Åhléns has a significant history, beginning life as a mail-order business in 1899, and moving into low-cost retail in 1964. It now stocks up-market products across the beauty, fashion, home and media markets.

Scandinavian design studio Twenty-five Art House was commissioned to develop a new concept for Åhléns’ in-store communication and wayfinding across its Home department, and delivered a solution based around signage, patterns and custom typography with the intention of both guiding and inspiring.

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Moomin & Moomin Shop by Bond, Finland

Opinion by Richard Baird.

Packaging for Moomin Shop by graphic design studio Bond, Finland

The Moomins are characters from a book, picture book and comic book series created by Swedish-speaking Finnish illustrator and writer Tove Jansson. These were published in Sweden and Finland between 1945 and 1993. Alongside the comic strip, the characters have also featured in their own television series and film, and populate the theme park, Moomin World, on the Finnish island of Kailo. Today, the Moomins are an established brand with an international reach and an increasing license-based product portfolio that exists across a variety of categories.

Finnish graphic design studio Bond, who are fans of the Moomins, were hired t0 develop packaging for Moomin Shops across Finland, and establish brand guidelines for licensees and licensed products within the international fast moving consumer goods market.

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