BPO


FS Silas Launch Campaign by Believe In, United Kingdom

Opinion by Richard Baird.

Graphic design by Believe In for British type foundry Fontsmith

FS Silas is a new sans-serif and slab-serif font family from British type foundry Fontsmith, each available in five weights and an italic. The family is described as having a squareness of rounded forms with dynamically angles terminals and slabs capable of offering contemporary brands the opportunity to employ different voices with one typographic system.

Fontsmith worked with graphic design studio Believe In to develop a name and launch campaign. This included type specimen, social media strategy and a number of short videos created in collaboration with The Space Between. These digital and print artefacts were united by the title FS Silas – The Enigmatic Type, and a concept that draws its inspiration from the dossiers and secret files of espionage, as well as type specimens of the 50’s and 60’s.

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From Babies With Love by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Visual identity and illustration designed by Paul Belford Ltd. for organic baby clothing business From Babies With Love

From Babies With Love is an organisation that sells organic baby clothes, blankets and accessories, as well as a range of greetings cards online. The money raised from the sale of these goes to SOS Children’s Villages, a scheme that supports babies who have lost parents to war, famine, disease or poverty, by placing them with families and within communities that are safe and stable.

London based Paul Belford Ltd. worked with From Babies With Love to develop a brand identity treatment that, through a simple postmark device and a series of animal collages created from recycled postal materials, finds a way to bridge online shopping and the aid sent abroad, and draws a playful and distinctive character from utility. This runs across envelopes, business cards, tags and website. This post was updated June 2016 and October 2017 with new images.

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Poseidon Helsinki by Kokoro & Moi, Finland

Opinion by Richard Baird.

Poseidon designed by Kokoro & Moi

Poseidon Helsinki centralises the tasks of architect and builder with the intention of delivering higher quality construction projects based around visionary and uncompromising design solutions. Poseidon’s values are deeply rooted in a love for Helsinki, a belief in aesthetically ambitious architecture and expansive urban spaces, and improving the capacity and quality of the city through sensitive renovation and attic conversions.

Poseidon’s visual identity, inspired by the colors, grids and shapes of modernism, and the architecture and art of Le Corbusier and the masters of geometric abstraction, was developed by Finnish design studio Kokoro & Moi, and went on to include business cards, stationery, posters and website.

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