Curated by Richard Baird.
The ninth collection of business cards reviewed and published on BP&O. Between them, these highlight how colour, type, form and texture contrast, delivered through a combination of graphic design, material choice and print finish, contribute to a distinctive and communicative brand identity. As with earlier sets, this selection includes illustration, uncoated and coated boards, coloured papers, surface embosses and foils. Featured studios include Inhouse, Richards Partners, Spin and Mind Design.
This post was published as a quick way to browse through BP&O’s content and gain access to older but equally interesting projects through different themes, in this case business cards, and expands upon previous posts under the category The Best of BP&O. This series can be subscribed to here.
Opinion by Richard Baird.
Basement Theatre is an independent, underground, community theatre located on Auckland’s Lower Greys Avenue. It was established in 2008 as a place to showcase new voices, fresh perspectives and emerging young talent, and to provide these with the space to develop their performances. The theatre has played host to dancers, visual artists, poets, musicians, comedians and everything in between.
Taking their cues from the unique basement location, and a brief that called for a bold, playful and edgy identity, Studio Alexander built a system around a simple but smart logotype with a step component, the impact of fluorescent inks, tinted photography, rotalics and plenty of contrast.