BPO


Raw Wine by The Counter Press, United Kingdom

Opinion by Richard Baird

Logotype, letterpress business cards, stationery and brochures by The Counter Press for international wine fair Raw Wine

Raw Wine is an international two-day wine fair that takes place in the cities of LA, London, Berlin and New York. It was founded by Deborah Lambert and Isabelle Legeron MW, France’s only female master of wine, and provides an opportunity for growers, makers and buyers to get together. Raw Wine is also a celebration of the best organic, biodynamic and natural wines from around the world, produced with the lowest intervention possible. It brings to light, for a new audience, the enduring traditions of wine making, and pushes back against increasing industrialisation, additive use and the shortcuts that come with larger volumes.

London-based studio and workshop The Counter Press, working in collaboration with brand consultant Dan Rowe, created a new visual identity for Raw Wine that captures the character and nuance of wine, the individuality of those that make up the artisan community, expresses a connection with natural low intervention wine production, and intends to engage a new audience. This is achieved in the idiosyncrasies of wood type and the extensive use of letterpress, alongside a bespoke logotype, modern iconography and unbleached substrates. These link business cards, catalogues, signage, glassware, tote bags, posters and soon to launch website.

Continue reading this article


Old Spike Coffee by Commission Studio, United Kingdom

Opinion by Richard Baird

Coffee Branding and Packaging Design – Old Spike Coffee by Commission Studio, United Kingdom

Old Spike is a coffee roastery, subscription service and wholesaler, cafe and social enterprise working with the homeless, located in South East London. It is situated on the site of a former workhouse, a place where the poor would break rocks over metal spikes for food and lodgings, and where the roaster gets its name. With a desire to separate the roastery’s commercial and social activities Commission Studio worked to develop a retail and subscription packaging design that avoided the conventions of the market, and worked together a sense of the artisanal and wholesome and the eye-catching and luxury.

Continue reading this article


Paulig Kulma by Bond, Finland

Opinion by Richard Baird.

Interior, print and packaging designed by Bond for Helsinki-based coffee shop, roastery and barista institute Paulig Kumla

Paulig Kulma is distinctive space, located in the heart of Helsinki, developed by Paulig, the leading coffee brand in the Nordics. It combines a coffee shop, roastery and barista institute, and intends to appeal to a broad customer group, and accommodate a variety use cases throughout the day.

Paulig Kulma serves multiple functions. From the inviting and flexible space of the coffee shop, to the industry and craft of the roastery, and the creativity and process taught at the barista institute. Although these exist within separate areas, interior design and brand identity, created by Scandinavian design studio Bond, brings these together as a continuous, integrated and rich brand experience, in print across business cards, coffee packaging and labelling, as interior graphics, menu boards and lighting, and in the choice of furnishings, fixtures and fittings.

Continue reading this article