BPO


Madrina by Mast, United States

Opinion by Richard Baird.

Brand identity and menu with gold foil detail for French inspired Mexican restaurant Madrina designed by Mast

Madrina is a Dallas based Mexican restaurant with a menu that plays with French culinary influences and Mexican tradition. The restaurant has a distinctive interior of exposed concrete beams, delicate gold light fixtures, leather upholstered chairs, beveled mirrors and tiled flooring. Like the menu, the interior is a fusion of influences, yet remains cohesive and distinctive. American graphic design studio Mast set out to create a brand identity that would align with this unique combination of cultures and would link in with interior detail. This extended across business cards, menus and signage.

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Coffee & Co. by Bond, Finland

Opinion by Richard Baird.

Logo and packaging by Bond for cruise ship cafeteria concept Coffee & Co.

Coffee & Co. is a new cafeteria and coffee shop concept onboard the Finnish cruise ship the MS Silja Serenade. It offers freshly prepared sweet and savoury snacks, has a light interior design of tiles and wood, and features a visual identity of hand lettering and sans-serif typography created by graphic design studio Bond. This runs throughout the cafe, linking signage, packaging, interior communication and graphics.

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Swedish For­est Indus­tries Fed­er­a­tion by BVD, Sweden

Opinion by Richard Baird.

Brand identity and blind emboss brochure for Skogsindustrierna, the Swedish For­est Indus­tries Fed­er­a­tion, by BVD

With the intention of better communicating the end­less pos­si­bil­i­ties of the for­est, the concept of Bioeconomy and a commitment to a sustainable future, Skogsindustrierna, the representative of the Swedish pulp, paper and woodworking industries, worked with Scandinavian design studio BVD to help move them away from a com­pli­cated tonal­ity and give their com­mu­ni­ca­tion a clarity, focus and accessibility.

With this in mind, the studio created an identity and communication platform that pre­sents the for­est in a fresh and unconventional way. This included a new and concise approach to tone of voice, expressed through a consistent use of Futura and clear speaking and compelling videography, image contrast, a light and contemporary colour palette, the utility and technological undertone of monolinear icons, and the innovative and sustainable qualities of Fibre­Form in print.

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