BPO


BP&O Collections — Business Cards No.10

Curated by Richard Baird.

  The Best of BP&O — Business Cards No.10

The tenth collection of business cards reviewed and published on BP&O in, and a couple slightly prior to, 2016. Between them, these highlight how colour, type, form and texture contrast, delivered through a combination of graphic design, material choice and print finish, contribute to a distinctive and communicative brand identity. As with previous sets, this includes illustration, uncoated and coated boards, coloured papers, surface embosses and foils. Featured studios include Blok, Studio Brave, Mucho and Spin, plus many more. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their design.

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Coffee & Co. by Bond, Finland

Opinion by Richard Baird.

Logo and packaging by Bond for cruise ship cafeteria concept Coffee & Co.

Coffee & Co. is a new cafeteria and coffee shop concept onboard the Finnish cruise ship the MS Silja Serenade. It offers freshly prepared sweet and savoury snacks, has a light interior design of tiles and wood, and features a visual identity of hand lettering and sans-serif typography created by graphic design studio Bond. This runs throughout the cafe, linking signage, packaging, interior communication and graphics.

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Swedish For­est Indus­tries Fed­er­a­tion by BVD, Sweden

Opinion by Richard Baird.

Brand identity and blind emboss brochure for Skogsindustrierna, the Swedish For­est Indus­tries Fed­er­a­tion, by BVD

With the intention of better communicating the end­less pos­si­bil­i­ties of the for­est, the concept of Bioeconomy and a commitment to a sustainable future, Skogsindustrierna, the representative of the Swedish pulp, paper and woodworking industries, worked with Scandinavian design studio BVD to help move them away from a com­pli­cated tonal­ity and give their com­mu­ni­ca­tion a clarity, focus and accessibility.

With this in mind, the studio created an identity and communication platform that pre­sents the for­est in a fresh and unconventional way. This included a new and concise approach to tone of voice, expressed through a consistent use of Futura and clear speaking and compelling videography, image contrast, a light and contemporary colour palette, the utility and technological undertone of monolinear icons, and the innovative and sustainable qualities of Fibre­Form in print.

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