Opinion by Richard Baird
REF is an environmentally conscientious Swedish hair care brand with a range of products that are made from high quality organic ingredients. With a desire to enter the international market of the US and further into the Nordic regions, both dominated by well-established FMCG, Scandinavian design studio Kurppa Hosk were commissioned to rejuvenate REF’s visual identity. This included packaging, art direction, stationery, business cards and web design. These are linked by what the studio describe as a system of simplistic graphic elements and a modest earthy colour palette.
Selected by Richard Baird.
A continually updated collection of some of the best brand identity, packaging and graphic design work for coffee shops, roasters and subscription services, reviewed and published on BP&O. This post features work by Bond, Triboro and Paul Belford Ltd, and covers packaging and coffee cups projects, and extends to broader brand identity programmes that include print communications, menus, signage and interior design. Be sure to click the images to read more about the project, the intentions of each design, and how these work alongside other assets. Check out more from BP&O Collections here.
Opinion by Richard Baird.
Collect is an international art fair that this year took place between the 2–6 of February at London’s Saatchi Gallery. Presented by the Crafts Council, Collect gave visitors the chance to see and buy museum-quality and contemporary ceramics, glass, jewellery, wood, metal and textiles created by established and emerging artists and makers represented by over thirty of the world’s best galleries.
Collect’s brand identity, designed by Spin, draws character, play and visual interest from an economical use of a single and fairly austere font, and a black and white colour palette, and went on to include a variety of print communications including leaflets and catalogue, art direction, animation, advertising, signage and environmental graphics.