Selected by Richard Baird.
The sixth collection of brochures, lookbooks, brand guidelines, catalogues and invitations published on BP&O. These mix layout, material choice and print finish, and between them effectively utilise colour, type, proportion, image, texture and paper contrast to communicate, compel and contribute to a distinctive brand identity. This selection features uncoated and coated papers, spot colours, blind deboss, die cuts and open stitching, and includes work by graphic design studios Bravo, Spy and Studio South.
Opinion by Richard Baird.
Brewdog’s Abstrakt is a limited edition craft beer concept that has released 20 different varieties since it began in 2010. Each beer is bottle-conditioned (bottled with a small amount of yeast, providing further fermentation and maturation), brewed and released just once, individually numbered and known only by their release code. It is a concept described as more art than beer, as boundary pushing and blurring the line between categories.
Graphic design studio O Street worked with Brewdog to create a new brand identity and packaging system for Abstrakt, informed by its creative, limited edition concept, flavour varieties, individually crafted nature and the use of release codes rather than names. This is expresses through colour, typography, print finish and structural design.