BPO


BP&O Collections — Business Cards No.15

Selected by Richard Baird.

Business card design ideas for 2017

The fifteenth collection of business cards. Each is part of a broader brand identity programme, reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set covers dyed papers, die cut detail and block foil print finishes. Featured studios include Tsto, Two Times Elliott and Blok. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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Roger Burkhard by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Brand identity and die cut promotional card by Lundgren+Lindqvist for Swiss web dev and interactive studio Roger Burkhard.

Roger Burkhard is a creative web development and interactive studio based in Bern, Switzerland, with a roster of clients throughout the creative industries. The studio worked with Scandinavian designers Lundgren+​Lindqvist on the development of a new brand identity. This included monogram, brand guidelines and website, as well as a stationery set that covered business card and promotional cards, letterhead, invoice and invoice reminder.

Lundgren+​Lindqvist, with the intention of avoiding industry convention, brings a thorough material and crafted quality to a service that often favours digital communication, yet layers this with more familiar web-based expressions. These draw on and work together themes such as problem solving, responsive design and creative thinking, conveyed through puzzle pieces, a modular system with a baseline grid and flexible header, and adds a moment of play in the choice of a bright spot colour.

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George + Powlett by Studio Brave, Australia

Opinion by Richard Baird.

Brand identity and brochure design by Studio Brave for East Melbourne residential property development George + Powlett

George + Powlett is a residential property development of 11 apartments, created by ICON Developments, and located in East Melbourne. ICON’s properties are described as having a precision and balance, and this continues through to their latest project, which was designed by acclaimed architectural practice Powell & Glenn. The development is set within an environment of what is described as a place of elegant contrasts. This can bee seen in the strong geometric forms of structure, and the surrounding leafy suburb of East Melbourne. Balanced contrast informs brand identity, designed by Studio Brave, with each element said to express the seamless connection between environment and structure. This connects brochure, material sample pack, foldout floor plan and website.

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