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Laji Hair & Make designed by UMA

Opinion by Richard Baird.

Laji Hair & Make logotype and pastel paper business cards designed by UMA

Laji is a hair and make-up studio located in the city of Osaka, Japan, with a distinctive interior design developed by dot architects. It features chipboard dividers and mirror frames, pegboard panels, strip lighting, exposed concrete ceilings, brick walls and utilities, concrete cast with wood surface texture, red stained floors as well as custom furniture created by Ryohei Yoshiyuki. It is a combination that makes the space appear more like an urban art studio or on-trend coffee shop rather than anything you might traditionally associate with a make-up and hairstyling space which, when considered alongside the studio’s identity, designed by UMA, is very likely the point. The project included logotype, business cards, discount certificates and postcards.

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Two of Us

Opinion by Richard Baird.

Headed paper for British brand identity design studio Two of Us

Two of Us is a new British design studio run by Ash O’Brien and Ian Caulkett working from Brighton and Birmingham. Together they specialise in brand identity design, have a philosophy that is based around an honesty and openness in the sharing of feedback, and individual styles and skill sets that when working together complement each other. As an alternative to large studios, the duo choose to pick out the small-scale and personal two-man nature of their business with a simple naming strategy and visualised as a contrast of type detail, type size and of colour. this runs across business cards, letterhead, parcel stickers and website.

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Croft Knitwear designed by Commission

Opinion by Richard Baird.

Visual identity by Commission for Croft Knitwear featuring campaign photography by Luke Evans

Croft is a contemporary men’s knitwear brand that specialises in high quality cashmere and soft wool garments. These are available exclusively through online retailer Superdemin. Each garment is hand knitted on Scotland’s Shetland Islands by crofters, a name given to those using traditional small-scale production processes within small communities unique to the Highlands. Alongside a new logo, design studio Commission worked with photographer Luke Evans to create a range of campaign imagery that would avoid heritage pastiche, and instead, favours a contemporary simplicity.

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