BPO


Hidden Characters by RE, Australia

Opinion by Richard Baird.

Brand identity and branded pencil boxes for Sydney-based PR firm Hidden Characters by RE, Australia

Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.

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Brewdog Menus by O Street, United Kingdom

Opinion by Richard Baird.

Menus that feature mixed fibre, dyed and uncoated papers, blind embossing and block foil for Brewdog designed by O Street

O Street worked with craft brewery Brewdog; best known for their beers and big attitude but also a growing hospitality presence throughout the United Kingdom, to create a distinctive menu design and system for over fifty of their bars. This included both a full menu which features a handmade backboard, and a Daily Drafts menu, individually finished at each location.

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Karla Black + Kishio Suga: A New Order by O Street, UK

Opinion by Richard Baird.

Visual identity and invitation for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

A New Order is an exhibition of the work of Karla Black and Kishio Suga taking place at Modern One of the Scottish National Gallery of Modern Art between 22nd October and 19th February. The artists, unaware of each other’s work prior to the conception of the exhibition, working on opposite sides of the world, are described as being united in their use of everyday materials to create sculptural work that responds to specific spaces. This commonality informed the visual identity of the exhibition designed by Glasgow based O Street and ties together wordmark, invitations, signage and posters.

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